Maslow Concept Map
Self-Fulfillment Needs
Definition
-"What a man can be, he must be" is used to perceived need for self-fulfillment needs
-Examples: Morality, Creativity, Problem Solving, acceptance of facts
Esteem Needs
Definition
Examples
-To be respected by others or of others
-To have self-esteem
-Desire to be respected
-Valued by others
Belonging Needs
Definition
Examples
-After physiological and safety are fulfilled, this third level involves human feelings of belonging.
-Examples: Friendship, Family, Intimacy
-Feel a sense of belonging and acceptance among their age group.
Safety Needs
Definition
Examples
-Once physical needs are satisfied, the safety needs becomes important to individuals
-Examples: Security of: Body, Employment, Resources, Morality, The family, health, property
-Safety and Security includes:
1. Personal Security
2. Financial Security
3. Health and well-being
Biological Needs
Definition
Examples
-Physical requirement for Human survival
-Most important in Maslow Pyramid
-Examples: Breathing, Food, Water, Sex, Sleep, Homeostasis, Excertion
-This step should be met first among others.
By: Daniel Chan
Marketing 12
Block 4