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Maslow Concept Map

Self-Fulfillment Needs

Definition

-"What a man can be, he must be" is used to perceived need for self-fulfillment needs

-Examples: Morality, Creativity, Problem Solving, acceptance of facts

Esteem Needs

Definition

Examples

-To be respected by others or of others

-To have self-esteem

-Desire to be respected

-Valued by others

Belonging Needs

Definition

Examples

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-After physiological and safety are fulfilled, this third level involves human feelings of belonging.

-Examples: Friendship, Family, Intimacy

-Feel a sense of belonging and acceptance among their age group.

Safety Needs

Definition

Examples

-Once physical needs are satisfied, the safety needs becomes important to individuals

-Examples: Security of: Body, Employment, Resources, Morality, The family, health, property

-Safety and Security includes:

1. Personal Security

2. Financial Security

3. Health and well-being

Biological Needs

Definition

Examples

-Physical requirement for Human survival

-Most important in Maslow Pyramid

-Examples: Breathing, Food, Water, Sex, Sleep, Homeostasis, Excertion

-This step should be met first among others.

By: Daniel Chan

Marketing 12

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