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Take Charge of Change

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by

Alina Alexandru

on 8 June 2014

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Transcript of Take Charge of Change

1973 - 1983
35%
1983 - 1993
45%
1993 - 2003
60%
2000
2010
WHY?
Because they failed to adapt to change.
Game Changers:
=
Internet Consumer
Generation
Internet
+
Traditional
Consumer
The New
Consumers
are:
SMARTER
MORE EMPOWERED
MORE DEMANDING
Struggling to stay relevant today?
Digital Darwinism
is the
evolution of consumer behavior
when society & technology evolve
faster than your ability to adapt
135 million U.S. smartphone users
90%
conducting
daily searches
88%
Have mobile strategy
1%
not considering mobile at all
(Forbes)
CONTROL CHANGE
sold worldwide
in 2013
(International Data Corp)
What's in
the future?
Google GLASS
Gesture Recognition
I-watch
Embrace Change
Get Extinct
or

small business
have a mobile
friendly website
26%

-14% PC
Full transcript