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Transcript

Weetabix commercial

This advertisement and society

Publicity

How would different people would respond to this ad?

What could be the consequences of this ad?

  • long-terms
  • short-terms

Is this ad socially responsible?

This advertisement and you

Is this advertisement effective?

What emotional impact does this ad have on you?

How has this advertisement influence your ideas about the product and the company?

Tone and branding

presents weetabix cereal

Tones :

Intense , passionate and dynamic

Values and ideas :

Be energetic and passionate

Be confident

Show our talents

Breakfast the most important

meal of the day

The publicity

Advertising methods

Appeals to emotions: The need for self-acceptance

The need to feel good about ourselves

The need for happiness

Associations: Happiness

Success

Youthfulness/health

Advertising techniques: Association

Pathos: an appeal of emotions

The Purpose of the ad

The message : More confidence

More energetic, dynamic

Social success

"Fuel for fun"

Targeted audience : Middle social class

Group age : 5 to 12 and parents

Girls and boys

Placement : Morning before breakfast or

The end of the afternoon

Children and teenager channels

Youtube

Stereotype ? No : Not pink bedroom

Dubstep not ballet

Boy and African American in the group

Use of conventions

Camerawork

  • long shot
  • close up

Creates an impression of energy and actions, slow motions and accelerated motions emphasize the dance movements.

light and color

  • yellow
  • bright

Represent youth and energy.

Audio

  • dubstep
  • lots of digital sounds and effects

necessary for the dance and helps to hook the viewer.

Character

  • young girl
  • Children

Kids are the targeted public, they can associate.

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