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presents weetabix cereal
Tones :
Intense , passionate and dynamic
Values and ideas :
Be energetic and passionate
Be confident
Show our talents
Breakfast the most important
meal of the day
Appeals to emotions: The need for self-acceptance
The need to feel good about ourselves
The need for happiness
Associations: Happiness
Success
Youthfulness/health
Advertising techniques: Association
Pathos: an appeal of emotions
The message : More confidence
More energetic, dynamic
Social success
"Fuel for fun"
Targeted audience : Middle social class
Group age : 5 to 12 and parents
Girls and boys
Placement : Morning before breakfast or
The end of the afternoon
Children and teenager channels
Youtube
Stereotype ? No : Not pink bedroom
Dubstep not ballet
Boy and African American in the group
Camerawork
Creates an impression of energy and actions, slow motions and accelerated motions emphasize the dance movements.
light and color
Represent youth and energy.
Audio
necessary for the dance and helps to hook the viewer.
Character
Kids are the targeted public, they can associate.