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Managing Online Presence
Managing Online Presence
Friday, May 15, 2015
By Marcia L. Dority Baker
$1.25
How to Best Manage Online Presence...
Google Yourself. Claim Your Profiles.
What is Online Presence?
Your Digital Presence Working 24/7
Reputation Management
A Strong Online Presence is Valuable
Online Marketing
To Respond or Not?
ONLINE PRESENCE MANAGEMENT
Is the process of presenting and drawing traffic to a personal or professional brand online.
Using: web design and development, blogging, SEO, reputation management, directory listings, social media, link sharing to create long-term positive presence for a person, organization or product. (Wikipedia)
Decide what sites you want to spend time and energy on.
Scope out the competition.
Get a second opinion.
Set boundaries.
Professional vs Personal.
“Quality is more important than quantity. One home run is much better than two doubles.” – Steve Jobs
Building A Valuable Digital Network
Get the Job Done Efficiently
Connecting With Colleagues & Clients
Budget & Time Management
Add Value to the conversation.
Be aware of advertising rules.
Ask; "how did you find me?"
Be mobile-friendly.
Be user-friendly.
Tools
Monitor
Schedule
Update
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