FUDGE STRIPES
What Products Keebler MAkes
Introduction
Keebler's history
Keebler has a Wide variety of products which include:
Variations of the fudge stripes cookie
History of the Fudge Stripes Cookie
Over Time Keebler has changed many aspects of the fudge stripes cookie. Originally, the fudge stripes cookie was released as a part of the E.L. Fudge Line (Everybody loves fudge). the Keebler Fudge Stripe cookie is currently being sold as part of the Fudge Shoppe line.
There are three variations of the fudge stripes cookie
over the course of the past three weeks we have constructed research on the company of our choice, Keebler. The specific item that we chose to conduct our survey on was the Fudge Stripes cookie.
Before becoming one of the most recognized cookie and cracker brands, Keebler was a small and local bakery that opened in 1853. The Keebler history began when Godfrey Keebler opened his neighborhood bakery in Philadelphia, Pennsylvania.
Dark Chocolate
Original
Fudge Stripes Minis
Recommendation
What may be the problem?
Our Survey Results
Fun Facts
Professional Letter
Based on the results from our survey, many people had different suggestions on the next Variation of the fudge stripes cookie keebler should make. From all of the suggestions we recommend that keebler make a white chocolate stripes cookie.
Overall, Keebler is one of the highest selling cookie and cracker brands. Unfourtunatly, the company hasn't always been at the top. For many years the keebler brand struggled with its performance because it was so busy trying to compete with brands like Nabisco and frito-lay.
Over time keebler realized that they should focus on their cookies and crackers and forget about chips and other products. After doing so and also focusing on smaller categories, it gave them a premium against Nabisco and other companies.
- Keeblers' slogan is "Uncommonly made. uncommonly good."
- The Keebler Elves, were created by an advertising agency in 1968.
- The lead elf is named "Ernest J. Keebler", or "Ernie".
- The Keebler bakery is known as the "The Hollow Tree Factory."
Dear Keebler, our names are Sydney Johnson and Vincent Davis and we have conducted primary research on your company and specifically your product, the Fudge Stripes cookie in our marketing class. Throughout our research we conducted a survey in which twenty-four out of thirty people have had Fudge Stripes at one point. From our survey it is clear that your products are very popular. We believe that your company has a very great way in advertising and marketing your products. Also, we would like to propose that you all should make another variation of the Fudge Stripe cookie with the flavor being a vanilla cookie with white chocolate. As we looked over our results many people suggested that your company should make either a white chocolate stripes cookie or a birthday cake stripes cookie along with many interesting flavors. We think that creating a new variation of the Fudge Stripes cookie could turn out to be a great success for your company and we hope that you consider our suggestion.
Thank you,
Sydney Johnson and Vincent Davis
The suggestions include:
- Cheesecake Brownie
- birthday cake
- Sugar
- Sweet and sour
- White chocolate
- Cookies and Cream
- Mint chocolate
- snickers
- mint
- Red velvet
- White chocolate macadamia peanut toaster strudel
- strawberry chocolate
- The Jared Kent cookie
- peanut butter chocolate chip
- orange
- chocolate and milk
- Stawberrys and creme
- Java Chip Frappuccino
- White chocolate
- Dark Chocolate
- Chocolate chip
Because the Keebler company is specially known for their cookies and crackers, We believe that they should stick to making them and no other products because that is what makes them most successful.
conclusion
Citations
Keebler is one of the most successful food companies that exists today. It is one company that started off very small and has evolved into a brand that is known world wide. Every company has their share of downfalls and problems and keebler has managed to get through them and still give their customers the great quality products that they want. next time you're in the store pick up some keebler cookies!
https://www.keebler.com/products-cookies.aspx
https://www.keebler.com/products-crackers.aspx
https://www.keebler.com/products-other-goodies.aspx
https://www.keebler.com/productdetail.aspx?category=cookies&pid=KIC-28131@EN_US
http://www.invus.com/case-studies/keebler.shtml
http://en.wikipedia.org/wiki/Keebler_Company
Sydney Johnson and Vincent Davis