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Audience Analysis & Adaptation
Transcript of Audience Analysis & Adaptation
Analysis & Adaptation
How do I get the 411?
"People only understand things in terms of their experience...
you must get inside their experience."
Adapting to the Audience
Attitude toward topic
Attitude toward speaker
Attitude toward occasion
Look the part
Pay attention to audience feedback
QUESTIONS TO KEEP IN MIND
Whom am I speaking to?
What do I want them to know, believe, or do as a result of my speech?
What's the most effective way to compose and present my speech to accomplish that aim?
Turn your monitor ON
How does all this benefit me?
Maintain high levels of audience interest.
Meet audience expectations.
Avoid embarrassing subjects or remarks.