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Audience Analysis & Adaptation

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by

Shae MH

on 21 October 2013

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Transcript of Audience Analysis & Adaptation

Audience
Analysis & Adaptation

How do I get the 411?
"People only understand things in terms of their experience...
you must get inside their experience."
Adapting to the Audience
Audience Analysis
Demographic Features
Situational Features
Age
Gender/Sex/Sexual Orientation
Cultural Background
Socioeconomic Status
Religious Affiliation
Political Affiliation
Relational Status
Disability
Size
Time
Physical setting
Attitude toward topic
Attitude toward speaker
Attitude toward occasion
Recent events
Observation
Research
Interviews
Surveys
~Saul Alinsky
Before Speech
Topic selection
Effective examples
Language use
Avoid stereotyping
Plan ahead
Look the part


During Speech
Don't panic!
Delivery
Pay attention to audience feedback
QUESTIONS TO KEEP IN MIND
Whom am I speaking to?

What do I want them to know, believe, or do as a result of my speech?

What's the most effective way to compose and present my speech to accomplish that aim?
Audience



Centered

Turn your monitor ON
How does all this benefit me?
Maintain high levels of audience interest.
Meet audience expectations.
Avoid embarrassing subjects or remarks.
Full transcript