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HISTORY

  • developed and manufactured by Takara Tomy
  • first released in 2000
  • toys and names inspired by Gustavo Murcia
  • 2002, Hasbro began selling internationally
  • toy line went on to be one of the most popular toy lines in the world from 2000 to 2005

DESCRIPTION/PURPOSE

  • spinning tops for kids
  • one left spinning wins
  • promotion for anime series

EXAMPLE

PRODUCT LIFE CYCLE

COMMERCIAL

Decline Stage

  • kids more interested in ipods etc
  • still produced and sold
  • new form of product = app and online game
  • not talked about

LONGEVITY

  • still sold
  • eBay, Toys-R-us, Walmart, Target, etc
  • countries like India, China, Japan, US, UK
  • price is from $5-$25
  • bought seperately or in packs
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