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MITI (2016) presented areas of implications of TPP for Malaysia; government procurement, intellectual property rights, state-owned enterprises, labor and environment.

UNCTAD forecasted a net trade failure of Malaysia as a result of joining the TPP (Stiglitz and Hersh, 2015).

INVESTOR STATE DISPUTE SETTLEMENT ?

4.3 cultural dimension

4.2 Consumerism

trend

4.1 business environment

MARKETING STRATEGIES

OF

Thank you!

Contemporary Malaysia speaks to a pluralistic and multicultural combination of Malay, Chinese, and Indian customary background (Communicaid, 2009).

It forms the secretive international tribunal that allows companies to sue state over proportionally anything that they can claim affect on investments (Miler and Hicks, 2015).

4.0 Challenges of Doing Business in Malaysia

4.1 Business Environment

4.2 Consumerism Trend

4.3 Cultural Dimension

IN MALAYSIA

3.0 Introduction

PESTLE analysis

of

Malaysia

5.0 Recommendation

6.0 SUMMARY

  • In conclusion, with the existing market opportunities, factors and challenges Detox Kitchen can be succeed in Malaysia.

  • Detox kitchen can provide several communication strategies in further building a successful market expansion.

  • For our case of research, we concluded the vertical FDI to be a more appropriate entry mode when entering into Malaysian market.

Prepared by:

Anar Baidildayeva (TP03959)

Rina Wahyuni (TP040286)

Oxana Root (TP037139)

Sodik Davlyatov (TP037134)

EURO-ASIA GLOBAL BUSINESS AND TRENDS (BM002-3M)

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