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Transcript
Headquarters
Delft,
South Holland
THANK you for your attentIon!
Beginning of success
1926 year
By Kseniya Proskuryakova
beginning of the story and birth of the founder
Beginning of success
I
INGVAR
,first name
1943-the 1st IKEA was founded
K
KAMPRAD
,last name
E
ELMTARYD
farm, where he grew
A
1948-started furniture business
AGUNNARYD
small village near farm
SpecIal namIng system:
- DUKTIG (meaning: good, well-behaved) is a line of children's toys
- OSLO is a name of a bed
- BILLY (a Swedish male name) is a popular bookcase
- Garden furniture: Swedish islands,
- Bedlinen, bed covers, pillows: flowers, plants,
- Bathroom articles: Scandinavian lakes, rivers and bays
LOGO
IKEA's success are =
IKEA
low prices + flat pack
is a GREEN company
IKEA
is a charitable organization
CHEAP or it must be cheap
the economy must be economical
- shop for middle-class people
- low price
- low cost
CONVeNIENCE
sales
56
%
''long way''
IKEA is...
domestic accessories
212
44
shops
in
%
44
furniture
countries
IKEA is...
24,7
bln euro per year
100 000
employees
IKEA is...
more
9000
titles of goods
IKEA is...
growth of sales
by
7,7
%
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