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Newspaper

TV broadcast

8TV ,NTV7 , Astro AEC

Sin Chew Daily

Mostly our chinese target audience like

to watch the 2 channels.

Highest chinese reader’s newspaper

Prime Time 8pm-9pm and 10pm-11pm

After work leisure activities

Have one insertion on each Thursday of every alternate weeks of a month throughout the 6 months period.

8TV will have our advertisement shown during the afternoon and evening of every Tuesdays and Thursdays, except for the month March until June.

Radio stations

Digital advertising

On the 21st (Thursday) and 25th (Sunday) of November,

we had done a market observation on AH Huat

White coffee at Wangsa Jusco and Tesco Ampang.

Hitz FM and 988 FM

Facebook advertising

To attract more traffic towards the section.

Most of the brand has a promoter and kiosk to attracts consumers by providing free coffee testing for them to

build good impression of their brand

Main Media

Age of Technologies

Highest audience rates-Around prime time 6pm-8pm

People are turning to cyber world for entertainment and information searching

advertisement broadcasted everyday throughout the 6 months period by the selected radio stations

Cheap and free for advertise

MEDIA STRATEGY

Using several nationwide medium to achieve our objectives.Includes

Market Observation report

AH Huat White Coffee

Radio stations

broadcast TV

Newspaper

out-of-home media.

The product placement for Ah Huat

White Coffee is not strategic

and it’s placed of the

highest section of the rack.

We will have our advertisement broadcasted everyday throughout the 6 months period by the selected radio stations

Davis Chai Vui Soon

Barbara Lau Wui Xian

Joven Chee Ming Chih

Riko Chua Itt Shin

Chin Yueh Yuan

There are only 3 consumers in total that had chosen Ah Huat White Coffee.

Out of Home

Travellator

This proves that there are few consumers that has knowledge towards the brand

The numbers of consumers pays attention towards Ah Huat white Coffee is lower compare to other brand. This is because Ah Huat coffee is a new product and not much people has knowledge of this product.

Well-known hypermarket with good traffic

we will use floor vision and travellator panels advertising at all

Tesco hypermarkets in Malaysia during the entire month of December.

but it still needs a lot of wide media exposure like Nescafe to attract more consumer.

Tesco hypermarkets in Malaysia during the entire month of December.

Survey Analysis

Flow Chart and Media Rationale

Out of Home

Budget

Floor Vision RM800

Travellator RM3000

Total RM3800

TVC

8TV RM16112

NTV7 RM27560

AEC RM137800

Total RM181472

Radio

MY FM RM1732.85

Newspaper

Sin Chew Daily RM16660.66

Online

Facebook RM208

Total

RM203873.51

THE END

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