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Newspaper
TV broadcast
8TV ,NTV7 , Astro AEC
Sin Chew Daily
Mostly our chinese target audience like
to watch the 2 channels.
Highest chinese reader’s newspaper
Prime Time 8pm-9pm and 10pm-11pm
After work leisure activities
Have one insertion on each Thursday of every alternate weeks of a month throughout the 6 months period.
8TV will have our advertisement shown during the afternoon and evening of every Tuesdays and Thursdays, except for the month March until June.
Radio stations
Digital advertising
On the 21st (Thursday) and 25th (Sunday) of November,
we had done a market observation on AH Huat
White coffee at Wangsa Jusco and Tesco Ampang.
Hitz FM and 988 FM
Facebook advertising
To attract more traffic towards the section.
Most of the brand has a promoter and kiosk to attracts consumers by providing free coffee testing for them to
build good impression of their brand
Main Media
Age of Technologies
Highest audience rates-Around prime time 6pm-8pm
People are turning to cyber world for entertainment and information searching
advertisement broadcasted everyday throughout the 6 months period by the selected radio stations
Cheap and free for advertise
Using several nationwide medium to achieve our objectives.Includes
Radio stations
broadcast TV
Newspaper
out-of-home media.
The product placement for Ah Huat
White Coffee is not strategic
and it’s placed of the
highest section of the rack.
We will have our advertisement broadcasted everyday throughout the 6 months period by the selected radio stations
There are only 3 consumers in total that had chosen Ah Huat White Coffee.
Out of Home
Travellator
This proves that there are few consumers that has knowledge towards the brand
The numbers of consumers pays attention towards Ah Huat white Coffee is lower compare to other brand. This is because Ah Huat coffee is a new product and not much people has knowledge of this product.
Well-known hypermarket with good traffic
we will use floor vision and travellator panels advertising at all
Tesco hypermarkets in Malaysia during the entire month of December.
but it still needs a lot of wide media exposure like Nescafe to attract more consumer.
Tesco hypermarkets in Malaysia during the entire month of December.
Out of Home
Floor Vision RM800
Travellator RM3000
Total RM3800
TVC
8TV RM16112
NTV7 RM27560
AEC RM137800
Total RM181472
Radio
MY FM RM1732.85
Newspaper
Sin Chew Daily RM16660.66
Online
Facebook RM208
Total
RM203873.51