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My suggestions to Coca-Cola
Coca-Cola crisis in Belgum
Coca-Cola's mistakes
1. Appreciating the importance of developing a crisis management strategy
2. Appreciating the need for advance planning and preparation for managing crisis
3. Examining the role of a person with high degree of accountability (such as the CEO) in managing public relations and crisis management
• At the end of 1999 the company announce a 31% drop in profits
• By losing free media opportunities to reassure the public as the crisis unfolded, Coca-Cola had to launch costly, post-crisis advertising and promotional campaigns.
• The total cost to the company was US$130 million-nearly double the original estimate.
Instructor-Vahe Vanesyan
Student-Julieta Aghakaryan
Coca-Cola's products
were baned
Coca-Cola's later respond
to Belgian people
Children at six schools in Belgium complained that the Coke products they had consumed tasted and smelled funny
The trouble with Coca-Cola's"solution" was that it made things worse
Refferences