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ORGANIZATIONAL

STRUCTURE

There is obviously a negative to this secrecy. Apple is so secretive internally, they keep secrets from each other. At some point, you would assume that this would hurt morale, that it would make people not feel good about working at a place where they are treated like horses fitted with blinders on, not supposed to look right or left but just charge forward. Playing for a winning team or having a winning team has covered up what we might otherwise expect to bubble up as poor morale up until now.

Apple Inc.

“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.”

- Steve Jobs

What is an organizational structure?

  • An organizational structure determines how a company's tasks are performed

Apple Computer, Inc., now Apple Inc. is an American multinational corporation that designs, develops, and sells consumer electronics, computer software, and personal computers.

Best-known for:

  • Mac computers
  • iPod
  • iPhone
  • iPad.
  • Allows the expressed allocation of responsibilities for different functions and processes to different entities such as the branch, department, workgroup and individual.

doodles

key people

Tim Cook

Chief Executive Officer

Apple Products

Eddy Cue

Senior Vice President

Internet Software Services

Craig Federighi

Senior Vice President

Software Engineering

Jonathan Ive

Senior Vice President

Industrial Design

Apple Inc.

Organizational Chart

Board of Directors

  • •Arthur D. Levinson, Ph. D.

Chairman of the Board, AppleChairman and former CEO

Genentech

  • •Bill Campbell

Chairman and former CEO

Intuit Corp.

  • •Tim Cook

CEO

Apple

  • •Millard Drexler

Chairman and CEO

J. Crew

  • •Albert Gore Jr.

Former Vice President of the

United States

  • •Robert A. Iger

President and CEO

The Walt Disney Company

  • •Andrea Jung

Executive Chairman of the Board

Avon

  • •Ronald D. Sugar, Ph. D.

Former Chairman and CEO

Northrop Grumman

Peter Oppenheimer

Chief Financial Officer

Dan Riccio

Senior Vice President

Hardware Engineering

Bob Mansfield

Senior Vice President

Technologies

Philip w. Schiller

Senior Vice President

Worldwide Marketing

Jeff Williams

Senior Vice President

Operations

Bruce Sewell

Senior Vice President and

General Counsel

For Your Information

  • Apple is one of the world's leading companies when it comes to consumer electronics.
  • The demand for Apple products is staggering - almost every individual on the planet owns, or wants to own an Apple product.
  • Over the next five years, the analysts that follow this company are expecting it to grow earnings at an average annual rate of 21.25%.This year, analysts are forecasting earnings increase of 12.33% over last year. Analysts expect earnings growth next year of 17.62% over this year's forecasted earnings.

CONCLUSION

Since the passed Apple’s Steve Job, a larger than life personality and so closely identified with the company's identity, Apple has not changed much at all. Because there is such intense interest in the company, the people who watch Apple are grasping at straws to try to discern a change. Apple's corporate culture is notoriously and even obsessively secretive. Secrecy, taken to its extreme as Apple does, makes Apple an incredibly focused and disciplined company. Its people do not typically multitask; they focus on one thing. They don't get distracted because they are trying to pay attention to somebody else's business. They pay attention to their business and only that. Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job of not confusing customers by causing them to anticipate what the next new thing is going to be and then causing those customers not to buy the products that are on the shelves now.

RECOMMENDATION

The Apple's biggest threat today is its size and complexity. This company has thrived on simplicity. It has mastered the art of simplicity for such a big company, but that will not be an easy trick to maintain. There are other risks. They have good competitors who are watching them carefully. Competitors like Google and Samsung, to name two. They have to get the next major shift in the industry correct, as they have done the last few shifts. I'm not smart enough to know what that shift is, but they will need to. They also just have more balls in the air than they have had at any point in the last 15 years, and they are either going to have to figure out how to continue to keep those balls in the air, or they are going to need some radical new thinking about how to compartmentalize the things that they do.

About Apple

Industry

  • •Computer hardware
  • •Computer software
  • •Consumer electronics
  • •Digital distribution

Founded

April 1, 1976(Incorporated January 3, 1977)

Founder(s)

  • Steve Jobs
  • Steve Wozniak
  • Ronald Wayne

Services

  • Apple Store
  • Apple Store online
  • Mac App Store
  • iOS App Store
  • iTunes Store
  • iBooks
  • iCloud

Engineering Management

8:30-9:30 MWF

Group #4

Apple Inc. Organizational Structure

Products

  • Mac
  • iPod
  • iPhone
  • iPad
  • Apple TV
  • OS X
  • iLife
  • iWork
  • iOS
  • iPad Mini

THE END

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