Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
There is obviously a negative to this secrecy. Apple is so secretive internally, they keep secrets from each other. At some point, you would assume that this would hurt morale, that it would make people not feel good about working at a place where they are treated like horses fitted with blinders on, not supposed to look right or left but just charge forward. Playing for a winning team or having a winning team has covered up what we might otherwise expect to bubble up as poor morale up until now.
“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.”
- Steve Jobs
Apple Computer, Inc., now Apple Inc. is an American multinational corporation that designs, develops, and sells consumer electronics, computer software, and personal computers.
Best-known for:
Tim Cook
Chief Executive Officer
Apple Products
Eddy Cue
Senior Vice President
Internet Software Services
Craig Federighi
Senior Vice President
Software Engineering
Jonathan Ive
Senior Vice President
Industrial Design
Peter Oppenheimer
Chief Financial Officer
Dan Riccio
Senior Vice President
Hardware Engineering
Bob Mansfield
Senior Vice President
Technologies
Philip w. Schiller
Senior Vice President
Worldwide Marketing
Jeff Williams
Senior Vice President
Operations
Bruce Sewell
Senior Vice President and
General Counsel
Since the passed Apple’s Steve Job, a larger than life personality and so closely identified with the company's identity, Apple has not changed much at all. Because there is such intense interest in the company, the people who watch Apple are grasping at straws to try to discern a change. Apple's corporate culture is notoriously and even obsessively secretive. Secrecy, taken to its extreme as Apple does, makes Apple an incredibly focused and disciplined company. Its people do not typically multitask; they focus on one thing. They don't get distracted because they are trying to pay attention to somebody else's business. They pay attention to their business and only that. Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job of not confusing customers by causing them to anticipate what the next new thing is going to be and then causing those customers not to buy the products that are on the shelves now.
The Apple's biggest threat today is its size and complexity. This company has thrived on simplicity. It has mastered the art of simplicity for such a big company, but that will not be an easy trick to maintain. There are other risks. They have good competitors who are watching them carefully. Competitors like Google and Samsung, to name two. They have to get the next major shift in the industry correct, as they have done the last few shifts. I'm not smart enough to know what that shift is, but they will need to. They also just have more balls in the air than they have had at any point in the last 15 years, and they are either going to have to figure out how to continue to keep those balls in the air, or they are going to need some radical new thinking about how to compartmentalize the things that they do.
Engineering Management
8:30-9:30 MWF
Group #4
Apple Inc. Organizational Structure