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VS

  • starts off with a 'battle scene'
  • there are two 'armies'
  • relates to how media was used in warfare

CARLTON DRAUGHT: BIG AD

  • shot in NZ
  • relates to LOTR
  • "the idea came from poking fun at big mainstream advertising"

Carlton Draught: Big Ad

THE END

  • admits to the audience that the ad was expensive to make
  • also gives the audience the reason why the ad was created-"this ad better sell some bloody beer!"

Natalie Dong

  • scene changes are fast, generating excitement and action
  • camera shots consist of long shots, close ups, zooms, pans, overhead view and medium shots
  • tune is familiar to us
  • uses words that are commonly heard every day
  • again, this relates to how the media had changed our perceptions of war, allowing us to use terms that were never used commonly before
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