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Puhoi Valley Cheese
130
Why Puhoi Valley?
Cheese is growing
in popularity in Asia
Special cheeses is a ripe market
Puhoi is the only other New Zealand dairy company besides Fonterra
What are the cheeses?
Whats the goal?
1. Expand Puhoi into the specialty cheese market
2. Establish Puhoi with a reputation for quality, imported dairy products
3. Establish Puhoi as THE New Zealand Speciality cheese brand
Who's the market?
1. Expats
2. Puhoi Yogurt buyers
3. New buyers
2. Puhoi Yogurt buyers
- Encouraged by the quality of Puhoi yogurt they can be enticed or convinced to buy other quality Puhoi products i.e Puhoi speciality cheese
3.New Buyers
Will have to be convinced through the
quality of the product through sampling
and might be swayed through promotions
Other specialty cheese brands include:
- Emborg, President and Margaret
We are planning for in store promotions
Plans for in store sampling
1. Expats
- Lack of specialty cheese from New Zealand, this leaves a market ripe for the picking
Puhoi Valley Soft Whites
Camembert
Brie
Made by master cheese makers
1 SKU
- 125g Oakdale Close Camembert
2 SKUs
- 125g Old Barn Brie
- 150g Triple Cream Brie
49 Day shelf life
Soft with a
subtle creamy flavour
Rich and
indulgently creamy
Creamy and very soft
Right in the picturesque Puhoi Valley
The finest quality specialty cheeses in the world, made from rich and flavorsome New Zealand milk.
Air flown directly from New Zealand
Winner of over 16 prestigious
cheese awards
Puhoi Valley Blues
2 SKUs
- 100g Distinction Blue
- 100g Intrepid Gorgonzola Style Blue
Puhoi Valley Hard Yellow
Creamy, spicy and sweet
1 SKU
- 125g 1863 Aged Cheddar
Fiesty, moist, soft and creamy
126 Day Shelf life
70 Day shelf life
Sharp, slighty nutty, hard,
crumbly mature Cheddar
Puhoi Valley Fresh Goat's
122 day shelf life
1 SKU
- 125g Farm Fresh Goats' Cheese
Puhoi Valley Feta
126 Day Shelf Life
1 SKU
- 190g Cows' Milk Feta
Smooth and soft with
a slight citrus flavor
Smooth, crumbly, mild, creamy
and with a slight salty tang
273 Day Shelf life
Puhoi Valley Quality products
will meet and exceed you expectations.