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SWOT Analysis of Apple
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SWOT Analysis Of Apple
Harmful
Helpful
Weaknesses
Strengths
- Overdependence on iPhone sales
- Advertising capabilities, which increase brand awareness and create stronger demand for the company’s products
- Weak direct distribution channels in India
Internal Focus
- Strong & extensive U.S. distribution channels
- Low expenditure on research and development compared to other companies leads to fewer innovations and products introduced to the market
- Vertical integration
- Brand awareness and reputation
- Incompatibility with other OS
- Sound financial performance with one of the strongest cash flows
Opportunities
Threats
External Focus
- The Internet of Things (IoT) market is expected to grow significantly over the next decade
- Intensifying competition puts pressure on Apple’s market share, revenue and profits
- Health-related wearable gadgets could be introduced to the market
- The rising U.S. dollar exchange rate could negatively affect the company’s revenue and profits
- Expanding mobile payments market
- Lawsuits over patent infringements resulting in damaged brand reputation
- The mobile enterprise app market will gain traction as more businesses shift toward buying subscription-based software
- Risk of data breaches
By Leo Hubbard
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