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Long Tail or Tall Tales?
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Long Tail or Tall Tales?
Amazon Actual
Sale Rank Books Sold per week
--------- -----------------
1-75 3000-250/wk
75-100 250-275/wk
100-200 225-249/wk
200-300 150-200/wk
450-750 75-100/wk
750-3,000 40-75/wk
3,000-9,000 15-20/wk
10,000+ 1-5/wk
O'Reilly Research provided strong data to support the assertion that online access drives usage of content that is generally not available in print. 27% of page views come from books generating only 2% of unit sales, and fully 47% come from books generating only 9% of unit sales!
PRS for Music data
“For example, we found that only 20% of tracks in our sample were ‘active’, that is to say they sold at least one copy, and hence, 80% of the tracks sold nothing at all. Moreover, approximately 80% of sales revenue came from around 3% of the active tracks. Factor in the dormant tail and you’re looking at a 80/0.38% rule for all the inventory on the digital shelf. Finally, only 40 tracks sold more than 100,000 copies, accounting for 8% of the business.”
Anita Elberse: Should You Invest in the Long Tail?
"When I differentiate between artists on smaller, independent labels and those on major labels, I find that the former gain some market share at the tail end of the curve as a result of the shift to digital markets. However, that advantage quickly disappears as we move up the curve: A more significant trend is that independent artists have actually lost share among the more popular titles to superstar artists on the major labels. [...]
The data shows how difficult it is to profit from the tail."
Long Tail
Pareto Distributions
Introduction
a.guadamuz@ed.ac.uk
CC-BY-SA
Concluding...
Andres Guadamuz
SCRIPT
University of Edinburgh
What is it good for?
Tall Tales?
4.5 million tracks are available on Spotify, but only 3 million of those are clicked.