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Transcript
Christmas gifts for Niels Brock staff
PA for CEO at Brock
Difference between BtB & BtC
Business to Customer
Business to business
- Business to consumer
- From BtB to the consumer
- Business to business
- From manufacturing to wholesale or retail
Differences
- The amount of buys
- BtB regular customer
- Impulse buying
Supplier
Manufacturing
Wholesale
Retail
Consumer
Disposition
The 4 p's
Price
Product
- Discount
- Affordable
- High quality
- Large amount
- Unisex
Q1: Account for the difference between the BtC and the BtB market
Q2: Analyze the type of buying for Brock, the roles of buying and the process when it comes to Xmas gifts
Q3: How should Magasin use the 4 P's to approach Brock - and other customers? Incl. online
Promotion
Place
- Direct inquiry
- Quick online shopping
- Delivery
- Online shopping
- Organized website
- Easy orientation
The type of buying for Brock
- Business to business
- Straight- or modified rebuy
- Bandwagon
- Business buying process
- Users
- Buyers
- Deciders
- Gatekeepers