QUALITATIVE RESEARCH AND ITS IMPORTANCE IN DAILY LIFE

Disadvantages or Weaknesses

Advantages or Strengths

1. It involves a lot of researcher's subjectivity in data analysis.

2. It is hard to know the validity or reliability of the data.

3. Its open-ended questions yield "data overload" that requires long time analysis.

4. It is time consuming.

5. It involves several processes which results greatly depend on the researcher's views or interpretations.

1. Adopts to a naturalistic approach.

2. Promotes a full understanding of human behavior in their natural setting.

3. It is instrumental for positive societal change.

4. It is a way of understanding and interpreting social interactions.

5. Increases the researcher's interest in the study.

6. Offers multiple ways of acquiring and examining knowledge.

Features of Qualitative Research

ACTIVITY #

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Types of Qualitative Research

1. Appropriate Methods of Research

-allows you to approach or plan your study in varied ways

2. Perspective of the Participants and their Diversity

-Data analysis results show an individual's understanding of the world

3. Reflexivity of the Researcher and the Research

-A researcher is not fixated to a certain plan

4. Specificity to generalizations

-It follows an inductive or scientific method of thinking

MATCH COLUMN A TO COLUMN B

WATCH THE LECTURE-VIDEO AND ANSWE THE QUESTIONS 1-4 ON A YELLOW PAD PAPER

A

B

5. Case Study - An in-depth investigation of complex issue with a limited number of individuals and time

6. Content and Discourse Analysis - requires an analysis of communication used by a person, group, organization or any institution

7. Narrative Analysis - Focuses on the storytelling used as source of data

A. Phenomenology

B. Ethnography

C. Inductive Thematic Analysis

D. Grounded Theory

E. Case Study

F. Narrative Analysis

G. Discpurse/ Conversation Analysis

Characteristics of Qualitative Research

1. Focuses on text as "object of analysis.

2. A set of inductive data collection and analytic methods

3. It literally means "to write about a group of people

4. Concerned primarily with process meaning and understanding

5. Narratives as source of data

6. Allows the in-depth investigation of complex issues within a specific context

7. Understanding the behavioral, emotive, and social meanings of lived experiences of individuals

8. Concerned with how do people make sense of what happened

9. The most common qualitative data analysis method employed in the social, behavioral, and health sciences

10. Both a philosophy and a research method

1. Qualitative researchers are concerned primarily with process rather than outcomes and products.

2. Qualitative researchers are interested in meaning.

3. Qualitative researchers are the primary instrument for data collection and analysis.

4. Qualitative research involves fieldwork.

5. Qualitative research is descriptive.

6. Qualitative research's process is inductive.

Features of Qualitative Research

Types of Qualitative Research

5. Contextualization

-Examine the context or situation of an individual's life

6. Diversified data in real-life situations

-A qualitative researcher usually prefers collecting data in natural setting

7. Abounds with words and visuals

-Words and more words come in big quantity in this kind of research.

8.Internal analysis

-Examine the data yielded by the internal traits of the subject individuals

1. Phenomenology - study of how people find their experiences meaningful

2. Ethnography - study of particular cultural group to get clear understanding of its organizational set up

3. Inductive Thematic Analysis - presents the stories and experiences by study participants as accurately and comprehensively as possible

4. Grounded Theory - takes place when you discover a new theory to underlie your study at the time of data collection and analysis

Definition of Qualitative Research

IN CHAPTER ONE:

-puts high value on people's thinking since it usually takes place in soft sciences

-subjectivity in qualitative research is true

-the reality is conditioned by society and people's intentions

-primary focus is on collecting and generating data to further our understanding of real world problems

A quantitative research is an inquiry into social or human problem, based on testing a theory composed of variables, measured with numbers, and analyzed with statistical procedures, in order to determine whether the predictive generalizations of the theory hold true.

A qualitative research is defined as an inquiry process of understanding a social or human problem based on building a complex, holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting (Creswell 1994,2)

Qualitative Research