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Digital Marketing - Final Project

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by

J.r. Ellasos

on 7 December 2017

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Transcript of Digital Marketing - Final Project

By: J.R. Ellasos
Business Objective
Our goal for the quarter is to grow awareness of the brand by 25% through impressions, direct e-mail engagement, and earned media.
Optimization #1
Marketing Campaign
Tactics
KPI
Business Background
Bonifacio: Modern Filipino
Owner / Relationship
Brief History
Mission Statement / Company Objective
Business Model
Events
Background
Website: http://bit.ly/bonifacio614
Facebook: http://bit.ly/bonifacioFB
Instagram: http://bit.ly/bonifacioIG
EventBrite: http://bit.ly/kamayanfest
GoFundMe: http://bit.ly/bonifaciofilvetrep
Digital Marketing - Final Project
Optimization #2
Marketing Campaign
Tactics
KPI
Optimization #3
Marketing Campaign
Tactics
KPI
Problems & Issues
Website Optimization
Access
Communication
Budget
Implementation
Conflicts
Timing
Visuals / Data
Customer Persona / Empathy Map
Overall Impact
Revenue, Budget, Etc.
Projected / Estimated
E-Mail Listserv
CTR
Bounce Rate
Conversions
New Page Likes
Impressions
Weighted
Overall Social Impressions
Conversions
Earned Media
Visuals / Data (Continued)
Full transcript