Nestle

Feasibility ?

Thank You

What ?

Why ?

Nescafe Mixes New Packaging Ideas

or

VS.

Cons & Pro's

• Volume increase by

2

• 12/24 Sticks
• Limited visibility
• Logo does not appear when Teared
• Small in Size
• Easier in Manufacturing "according to Mohsen"

Sticks Per Box

• Will Change The Shipping Case to hold more units

• 50/25 Sticks
• Enhanced Visibility
• Logo Appears Anywhere
• Big And attention grabbing
• Harder to manufacture
• will increase Sales
• Cheaper in terms of empty space
• More Labor Cost
• Can be Seperated to act like 2 Different Display Boxes if teared
• Products might be misplaced after first 15 sticks
• Can Store 2 different SKUs in the same Box