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Annual Report Assignment

vs.

The Body Shop

Visually:

The Body Shop

-Very bright and colourful

Sections Included:

-Text is in creative fonts and colours.

-Coloured text boxes to compliment text

-Uses appropriate number of photos vs. amount of text

Introduction

Information regarding the founder

About the Body Shop

Alot of other text explaining their values

-Includes photos of the logo, stores, products, company managers, founders etc.

Does not include alot of graphic organizers

Focuses on values not profit and market share

Victoria's Secret

Thankyou

The Body Shop!

Thankyou!

The Body Shop is the original natural and ethical beauty

brand.

Has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world.

Victoria's Secret

Provide women with beauty products!

The Body Shop

Thankyou!

They are against animal testing.

"Our products are not tested on animals, never have been and never will be."

As a part of Limited Brands:

Net income increased 79.6% to $805 million.

Revenue increased 11.4% to $9.61 billion.

Victoria's Secret has 62% of Net Sales and 67% of Operating Income as a part of the companies of LTD.

Body Shop vs. Victoria's Secret

The Body Shop does well since it has acquired a strong reputation as a naturally-oriented brand with expertise in retail and deeply-rooted values.

L'OREAL made a $652 MILLION OFFER FOR THE BODY SHOP

The Body Shop

The Body Shop had a revenue of $419 million and retail sales in excess of $700 million in the year ending February 2005.

Does not have a mission statement

Does not include company details like

employee morale, work environment etc.

Victoria's Secret

Includes a table of contents

Introduction

Comparative bar graph of sales growth

Founder information

Consolidated statement of cash flow

Balance sheets

Furture sales predictions and why

Sections Included:

It's brand PINK sells age-appropriate sleepwear and beauty products to teens. Other product lines include Angels, Very Sexy, and Body by Victoria.

It's publicly-traded with Limited Brands with sales of over $5 billion and an operating income of $1 billion (as of 2006.)

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products

Victoria's Secret

through out

-Uses symbol

-Set up in a booklet format

-Very organized and spaced out well.

-Uses a black, pink and white colour scheme

-Filled with pictures of their models.

Visual:

Victoria's Secret

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