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-Very bright and colourful
-Text is in creative fonts and colours.
-Coloured text boxes to compliment text
-Uses appropriate number of photos vs. amount of text
Introduction
Information regarding the founder
About the Body Shop
Alot of other text explaining their values
-Includes photos of the logo, stores, products, company managers, founders etc.
Does not include alot of graphic organizers
Focuses on values not profit and market share
The Body Shop is the original natural and ethical beauty
brand.
Has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world.
The Body Shop
Thankyou!
They are against animal testing.
"Our products are not tested on animals, never have been and never will be."
As a part of Limited Brands:
Net income increased 79.6% to $805 million.
Revenue increased 11.4% to $9.61 billion.
Victoria's Secret has 62% of Net Sales and 67% of Operating Income as a part of the companies of LTD.
Body Shop vs. Victoria's Secret
The Body Shop does well since it has acquired a strong reputation as a naturally-oriented brand with expertise in retail and deeply-rooted values.
L'OREAL made a $652 MILLION OFFER FOR THE BODY SHOP
The Body Shop had a revenue of $419 million and retail sales in excess of $700 million in the year ending February 2005.
Does not have a mission statement
Does not include company details like
employee morale, work environment etc.
Includes a table of contents
Introduction
Comparative bar graph of sales growth
Founder information
Consolidated statement of cash flow
Balance sheets
Furture sales predictions and why
It's brand PINK sells age-appropriate sleepwear and beauty products to teens. Other product lines include Angels, Very Sexy, and Body by Victoria.
It's publicly-traded with Limited Brands with sales of over $5 billion and an operating income of $1 billion (as of 2006.)
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products
through out
-Uses symbol
-Set up in a booklet format
-Very organized and spaced out well.
-Uses a black, pink and white colour scheme
-Filled with pictures of their models.