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KFC organization culture
249
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PLAN
1. Company background
2. Organization structure
3. Corporate culture
4.Keys to success
Keys to success
company background
Colonel Harland Sanders
1930s
Corporate culture
1952
Founded: Sanders Court&Cafe, 20 March 1930 in North Corbin, Kentucky
- Quality product
- Taste of the food
- Brand equity
- Brand image
- Maintaining global taste
- Focus on the needs and the expectations of the customers
- Managing the service as per the expectation of the customers
- Worldwide integrated chain
- Managing the competitive advantage with appropriate efficacy
1st store
First franchise: 24 September 1952 Salt Lake City, Utah
THANK
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ATTENTION
Organization structure
KFC organization culture
Lera and linh
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