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revenue streams

  • Re-branding from Chelsea Girl to River Island

  • Sales decreased in 2007 and 2008

  • 12.5% increased sales as prices decreased in 2012

key resources

customer segments

Value proposition

The 4 P's:

  • Promotion

  • Product

  • Price

  • Placement
  • Customer care
  • Exchanges and refunds
  • In-store service

  • Corporate social responsibility

  • Environmental care
  • Waste Electrical and Electronic Equipment regulations
  • Distributor Take Back Scheme

  • Ethical Trading Initiatives
  • 18-35 years of both genders

  • Fashion conscious and more inclined to follow trends

  • Frugal

key activities

  • Charities
  • Break-through Breast Cancer

  • Expansion
  • In UK and other countries
  • Online and high-street stores

  • Celebrities
  • Rihanna

River Island

Distribution channels

  • River Island is one of the most established high-street retailers.

  • In 1988, The Concept Man Store and Chelsea Girl merged to become River Island.

  • This is owned by The Lewis Trust Group
  • European distribution centre complex
  • Prepare for planned activity for the next five years.

  • New European distribution centre at Magna Park.

  • Scientific assessment planned
  • Ensure correct distribution methods
  • Changes needed for the future based on forecasts

key partnerships

Customer relationships

‘Fashion is what you buy, style is how you wear’

cost structure

  • Designers

key partnerships

  • Focus on customer's needs to ensure their greatest looks

  • Good and positive working environment for employees

  • Good relationships between customers and floor assistants - Personal stylist

  • Employees ensure customer satisfaction

Rosie Fortescue from Made In Chelsea modeling limited edition River Island for Stand Up To Cancer

  • Rent of buildings
  • Raw materials

  • Machinery
  • The Breakthrough Breast Cancer
  • New partnership with the Stand Up to Cancer
  • On-trend statement tee

  • Rosie Fortescue
  • Fashion Targets Breast Cancer Ambassador
  • Made in Chelsea

Image: www.ok.co.uk

  • Distribution channels
  • Endorsements
  • Utility bills

References

River ISLAND

Materials Handling (2011). River Island unveils future proofed facility. Available: http://www.logisticsmanager.com/Articles/16468/River+Island+unveils+future+proofed+facility.html. Last accessed 19/11/2014.

Reid, P. (2014) River Island 4 P’s. Available: http://phoebereidfcp.wordpress.com/2013/10/15/river-island-4-ps/ Last accessed 8/12/2014.

River Island (2014). About us. Available: http://www.riverisland.com/inside-river-island/about-us. Last accessed 5/12/2014.

Unknown (2011). From Chelsea Girl to Concept Man: history of River Island. Available: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8392059/From-Chelsea-Girl-to-Concept-Man-history-of-River-Island.html. Last accessed 24/11/2014.

Unknown (2014). Love2shop Voucher - River Island . Available: http://www.love2reward.co.uk/gift-vouchers/redeemers/river-island-gift-vouchers. Last accessed 8/12/2014

Unknown (2012). River Island Clothing - Customer Insight. Available: http://www.researchandmarkets.com/reports/2372670/river_island_clothing__customer_insight. Last accessed 8/12/2014.

Unknown (2014). River Island and Rosie Fortescue support our new partnership with Stand Up to Cancer. Available: http://www.breakthrough.org.uk/news/all-news/river-island-and-rosie-fortescue-support-our-new-partnership-stand-cancer. Last accessed 19/11/2014

Unknown (2014). River Island (UK). Available: http://www.adbrands.net/uk/riverisland_uk.htm. Last accessed 6/12/2014

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