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2/27 Thriller Thursday Benjamin Franklin Effect
Thriller Thursday
Benjamin Franklin Effect
Ben had a “rival” in the legislature.
Ben’s love of books was well known, and his rival had
a very rare book in his personal library.
Ben sent him a respectful note
asking to borrow the book for a few days.
After a week, Mr. Franklin returned the book
along with a personal note expressing
“strongly” his gratitude for the favor.
The effect was immediate. The next time the two happened to be in the same location the rival came to Ben Franklin and spoke to him— something that he had never done previously. The rival became someone always willing to lend a hand and the two ended up developing a good friendship.
Jecker and Landry (1969) involved students in an intellectual contest where they could win significant money. Afterwards:
A: 1/3 were approached by the researcher and asked to return money as he had been using his own funds and was running short.
B: 1/3 were approached by a secretary and asked to return money as it was from the psychology department and funds were low.
C: 1/3 were not approached.
Then all were surveyed to see how much they liked the researcher. Group B rated him lower than Group C (so impersonal request for a favor decreases liking). Group A rated him higher than group C (so personal request for a favor increases liking).
(http://changingminds.org/explanations/theories/ben_franklin_
effect.htm)