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A WAVE OF FAST FASHION GLOBALIZATION
1
Transcript
Setting their sights on Brazil
Past drawbacks
Import taxes
Bureaucracy
Access to skilled labor
Stiff competition
Competition
- Largest retailer in Brazil
- Produce most collections directly in Brazil
- 212 stores and plans to double over the next 4 years
- Arrived in 1976
- Largest fashion retailer in the country
- Over 260 stores
- Product offering highly tailored to local market
Despite the threats...
Brazil is strategically located, borders all countries of South America and is known as the ‘Giant of Latin America’
Seasons in Brazil are the opposite of the Northern Hemisphere.
The Brazilian market reaches 900 million potential consumers, in both South, Central and North America.
A WAVE OF FAST FASHION GLOBALIZATION
Chelsea Nabergall
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