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Hip-hop, the dominant turn-of-the-century pop form, gives the most electrifying demonstration of technology's empowering effect [...] [T]he genre rose up from desperately impoverished high-rise ghettos, where families couldn't afford to buy instruments for their kids and even the most rudimentary music-making seemed out of reach. But music was made all the same: the phonograph itself became an instrument. In the South Bronx in the 1970s, DJs like Kool Herc, Afrika Bambaataa, and Grandmaster Flash used turntables to create a hurtling collage of effects—loops, breaks, beats, scratches. Later, studio-bound DJs and producers used digital sampling to assemble some of the most densely packed sonic assemblages in musical history: Eric B. and Rakim's Paid in Full, Public Enemy's Fear of a Black Planet, Dr. Dre's The Chronic. —Alex Ross, Listen to This (2010)
Technology is the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and / or methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function. It can also refer to the collection of such tools, machinery, modifications, arrangements and procedures.
“Social media is the new hip hop, the new rock and roll, the new equalizer, giving voice to the previously voiceless, the sound and thunder for social justice, the intimate forum for honest integration, which the new America yearns for… what it aspires to.
-Russell Simmons
When piracy hit the entertainment industry, artists were distraught and began distrusting their own fan bases. In truth, it was a response borne from confusion rather than logic. The passion the fans had for what we were creating never went away; we just had to evolve to survive in the new digital world. A huge aspect of that evolution is offering a glimpse into your lifestyle — being more accessible. The power that Twitter, Facebook, YouTube, and Instagram offer is immense. Being an artist today is not only about being creative in what you produce, but finding creative ways to show people what you’re doing. -Nas