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Local

GLOCALIZATION

Thank you

Global

Glocalization of KFC in Thailand

Advertising (THAILAND)

Family Value

KFC THAILAND

The first KFC was opened in Thailand in 1984

2017 goals

More than 500 branches in 74 provinces

Invest Bt2.2 billion

At least 50 new KFC restaurants will be opened this year

MENU

USA

Thailand

SHRIMP DONUT

WINGZ ZABB

GREEN CURRY CHICKEN RICE

SPICY ZABB FISH RICE BOWL

Kentucky Fried Chicken

Advertising

America

  • based on product value (consistency)
  • Promotion
  • Cheap Price (fast food)

LOCATION

USA= DRIVE THRU

Thailand

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