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The 12 types of commercials
slice- of- life
Miniature play centering around two or more people
life style advertising
Commercial focusing on the user and how the product fits into life style
Stand- up presenter
Also known as a "talking head" In this type of commercial an actor stands before the camera and delivers a straightforward sales pitch on the virtues of the product.
Demonstations
demonstrations show how a product works. example: If you are selling a food processor,you show how quickly & easily it slices, dices and blends
Animation
Testimonials
Is effective in selling to childern
Are used to add credibility to a claim.
Jingles
Humor
advertising slogan set to music.
having a funny commercial are in. witness the popularity of Wendy's "wheres the beef?"
EXAMPLES
continuing charaturs
If you make a functional character that captures the publoc's facy use him continusly
emotion
commercials that use emotion use nosstalgis, charm or sentimentality seem to tug at your heart (and you wallet)
reason why
list reason why people should get the product