Greenpeace helps
raise public knowledge
on environmental issues.
Greenpeace Ships
Uses ships to bear witness and
take action against global destruction.
The Rainbow Warrior
The Arctic Sunrise
The Esperanza
Rigid Hull Inflatable Boats to approach other vessels
They also use:
Greenpeace Ads
Great Achievements
Securing a ban on hazardous waste trade
from highly industrialized nations to
less-industrialized ones.
Changing oil industry plans to bury the
Brent Spar oil rig off the British coast.
Achieving a suspension on the planting of genetically engineered crops in Europe.
Eliminating toxic plastic in baby toys, manufactured by a leading toy company.
Other significant Greenpeace Victories
1972: US abandons nuclear testing grounds in Amchitka Island, Alaska.
1978: Put a stop to the slaughter of grey seals in Orkney Islands, Scotland.
1992: High sea drift netting was prohibited world-wide.
1998: Drift netting phased out completely.
2012: Federal Court of Appeal defended 2010 ruling, for definite
protection of killer whale habitat by law under the Species at
Risk Act.
2012: The government of South Korea stopped its plans to begin a 'scientific' whaling operation, a major step forward in global
efforts to protect whale populations.
Media
Influence
Greenpeace uses media for:
Social media
Funding raising and raising awareness about issues that perpetuate their cause.
Twitter
Facebook
Youtube
Website
Blogs
People who founded Greenpeace
Bob Hunter (1941-2005)
David McTaggart (1932-2001)
Dorothy Stowe (1920-2010)
Irving Stowe (1915-1974)
Current Leadership
Kumi Naidoo (International Executive Director)
Phil Radford (Executive Director)
Nicky Davies (Campaigns Director)
Danny McGregor (Development Director)
David Barre (Communications Director)
Nathan Santry (Actions Director)
Britt Cocanour (Director of Public
Outreach)
Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace by:
Funding
The global organization does not accept funding from governments, corporations or political parties
Relying manly on 2.9 million individual supporters and research.
They publish their Annual Report online every year to create transparency about their income and how they spend it.
Greenpeace's political ideology
Catalysing an energy revolution to address the number one threat facing our planet: climate change.
Greenpeace is present in 40 countries across Europe, the Americas, Asia, Africa and the Pacific.
Greenpeace has a staff of roughly 2,100 and 15,000 volunteers globally.
Activists are their greatest strength: ordinary people willing to do extraordinary things to protect the environment.
Greenpeace Around the World
Greenpeace as an NGO
They assert themselves as not being a political organization.
Greenpeace is by mission nonpartisan
and does not contribute to political campaigns.
In the United States, their nonprofit tax status restricts their ability to lobby the government.
Based on the governmental policies that they support, we can conclude that Greenpeace is an NGO with Liberal values
They target and engage those in
positions of power to pressure
them into taking the bold steps
needed to protect the planet.
In doing this, they adhere to their core value of independence by not being bought out.
They investigate, expose and
confront environmental abuse in order to lobby key parties.
Lobbying
Defending our oceans by challenging wasteful and destructive fishing, and creating a global network of marine reserves.
Protecting the world's ancient forests and the animals, plants and people that depend on them.
Exaggerating facts
In 1995, Greenpeace published a report on the oil company, Shell, and their plan to scuttle an offshore oil storage buoy. They claimed that this project would pollute the ocean with 5000 tons of oil. After public outrage and plan had been scrapped, it was revealed that the numbers Greenpeace included in their report were false.
Working for disarmament and peace by tackling the causes of conflict and calling for the elimination of all nuclear weapons.
Creating a toxic free future with safer alternatives to hazardous chemicals in today's products and manufacturing.
Anti- GMO Campaign
Since the emergence of GMOs, Greenpeace has been on the front lines of warning the public of the potential long term effects. In 2016, 107 Nobel laureates signed a letter urging Greenpeace to end its opposition to GMOs. This letter was based on the fact that scientific and regulatory agencies around the world have repeatedly and consistently found that crops and foods improved through biotechnology are as safe as, and if not safer than those derived from any other method of production.
Campaigning for sustainable agriculture by rejecting genetically engineered organisms, protecting biodiversity and encouraging socially responsible farming.
Anti-DDT Campaign
Greenpeace's campaign to shut down the last major DDT factory in the world located in Cochin, India, would make the eradication of malaria more difficult for poorer countries. Robert Gwadz of the US National Institutes of Health said in 2007, "The ban on DDT may have killed 20 million children."
Vandalism
In 1971, motivated to make
a change a small team of
activists set sail from
Vancouver, Canada, in an
old fishing boat
One of the biggest criticisms that Greenpeace has against it is that their 'Direct Action' approach leads to extensive damages to private and public property as a result of their vandalism
In October 2007, six Greenpeace protesters were arrested for breaking in to the Kingsnorth power station, climbing the 200 metre smokestack. They caused an estimated £30,000 damage.
Nuclear testing on Amchitka
ended that same year, and the
island was later declared
a bird sanctuary.
Their mission was to
"bear witness" to the USA's underground nuclear testing
at Amchitka Alaska
Criticisms
How did Greenpeace
get started?
Even though their boat, was intercepted before it got to
Amchitka, the journey triggered
a flurry of public interest.
Although the US still detonated
their bomb their voice of
reason had been heard.
Amchitka was the last refuge
for 3000 endangered sea otters,
and home to bald eagles,
peregrine falcons and
other wildlife.
So...?
In your opinion, is Greenpeace an effective NGO concerned with various environmental problems or a cult with an extremist political ideology?
Thank you.
www.greenpeace.org
www.youtube.com/user/GreenpeaceVideo
Who Is Greenpeace?
The largest independent direct-action environmental organization in the world
“Greenpeace is an independent, campaigning organization which uses nonviolent, creative confrontation to expose global environmental problems”
Their Mission
“Greenpeace exists because this fragile Earth deserves a voice.”
seek action
from key
players