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From Roots to Results: Madame C. J. Walker

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Shauntai Wooten

on 7 May 2015

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Transcript of From Roots to Results: Madame C. J. Walker

Newspaper Ad
How much did the
Where was the ointment made?
Would you buy this for your hair? Why or why not?
A Madam Walker Product
Madam Walker and Agents
1. What do you notice about the women in the photo?
2. Why do you think Madam Walker had agents?
3. Why do you think it was important for the agents to pay their dues?
From Roots to Results: Madame C. J. Walker
First Female Millionaire

Madam C.J. Walker was born Sarah Breedlove on December 23, 1867, near Delta, Louisiana. After suffering from a scalp condition that resulted in her own hair loss, she invented a line of African-American hair care products in 1905. She promoted her products by traveling around the country giving lecture-demonstrations and eventually established Madame C.J. Walker Laboratories to manufacture cosmetics and train sales
. This lead her to become of the first American women to become a self-made millionaire.
Madam Walker and Friends
Here is a photo of Madam Walker and her friends.
1.What do you notice about the photo?
2. Where do you think they are traveling to?
3. What year do you think this photo was taken?
1. What is the purpose of this advertisement?
2. What is one thing you notice about the woman in the advertisement?
3. Why do "men prefer beauty"?
1. When did Madam Walker start her business?
2. How did Madam Walker promote her business?
3. Why do you think only a few women owned businesses in 1906?
This is a photo of Madam Walker (center front) and some of her agents from Cleveland, Ohio.
- someone who is trained in styling hair and works in a beauty salon.
a smooth oily preparation that is rubbed on the skin for medicinal purposes or as a cosmetic.
An agent is someone who does business for another person. The function of the Walker agents throughout the country was not just to sell Walker products, but to educate customers in hygiene and in the value of good personal appearance. Members paid dues of 25 cents a month entitling their families to a $50 when they pass away.
I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations... I have built my own factory on my own ground.
--Madam Walker at the National Negro Business League Convention, July 1912
1. What do you think this quote means?
2. Why do you think Madam Walker was speaking at this convention?
3. Why do you think Madam Walker chose to start her own business?
Living Arrangements
1. What is one thing you notice about the houses?
2. Which house do you think Madam Walker lived in before she had her business? Why?
3. Why do you think Madam Walker moved into a new house?

Why is this important?
Madam C. J. Walker broke barriers for women and African Americans. At a time when people of color were not recognized and also did not have a lot of access to things. Women were also thought of as the ones to take care of the children and take care of the home. Walker provided jobs and gave women a voice. She showed that women are capable of owning a business. She also encouraged people of color to start business and give back to their communities. It is important to see women of color in a positive setting. Walker goes down in history as the first self-made millionaire.
Living Arrangements Part 2
A newspaper reported once said, "No woman of her race could own such a place. Does she really intend to live there?"
1. Why do you think a woman of her race should not live in a mansion?
2. How do you think this made Madam Walker feel?
3. Take a look at the house. Would this be a house you would like to live in?
Hair Products Today
Here is a picture of hair products in our local HEB. How do you think Madam Walker influenced others to create hair products for African Americans?
Index (cont.)
TEKS Covered:
§113.16.(22)(C) Culture.
The student is expected to summarize the contributions of people of various racial, ethnic, and religious groups to our
national identity.
"A Mansion for Madam C.J. Walker." Madam C.J Walker. 1 May 1998. Web. 12 Feb. 2015.

Bundles, A'Lelia Perry. On Her Own Ground: The Life and Times of Madam C. J. Walker. New York: Scribner, 2001

Bernikow, Louise. The American Women's Almanac: An Inspiring and Irreverent Women's History. New York: Berkley Books, 1997.

Bird, Caroline. Enterprising Women. New York: W. W. Norton, 19

Final Thoughts
1. What did you learn that you did not know?
2. Why do you think others are inspire to start a business like Madam C.J. Walker?

Table of Contents

A Madam Walker Product
Newspaper Ad
Madam Walker and Friends
Madam Walker and Agents
Living Arrangements Part 1
Living Arrangements Part 2
Products Today
Final Thoughts
By: Shauntai Wooten

Black Women in America: An Historical Encyclopedia Volume II, Darlene Clark Hine, ed. Brooklyn: Carlson, 1993.

Book of Black Heroes Volume 2, Toyomi Igus, ed. Orange, NJ: Just Books, 1991.

Gates, Henry. "Who Was the First Black Millionairess?" HISTORY: Madamn C. J. Walker – the Full Story. 24 June 2013. Web. 12 Feb. 2015.

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