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Health Promotion:

Coronary Heart Disease

SID: 1310063

Key indicators for effective mass media

1. Relevant and credible

2. Clearly identifyable

3. Achievable

4. Encouraging and arouses interest

5. Realistic short term goals

6. Multiple media

7. MDT/agency collaboration

8. Incentive to change

9. Avoids negative message

10. Reduces anxiety

11. Avoid multiple messages

(Whitehead, 2000)

Coronary Heart Disease (CHD)

The Health Belief Model

Modifying factors

Individual

perceptions

Likelihood of

action

Age, Sex,

Ethnicity,

Personality,

Socioeconomic

status,

Knowledge

Perceived benefits minus percieved barrier

The heart

Coronary heart disease is the term that describes what happens when your heart's blood supply is blocked or interrupted by a build-up of fatty substances in the coronary arteries.

Likelihood of

behaviour

Percieved threat

Percieved

suceptibility/

Percieved

severity

Cues to action

Becker and Rosenstocke, 1984

Government Legislation

Be young at heart

Doctor Tipster (2011)

Responsibility deal

American Association for clinical chemistry (2014)

courage

"to improve the health

of the poorest,

fastest."

DoH, 2014

Change4Life

Food Labelling

NHS, 2014

communication

The multidisciplinary team

FSA, 2007

Health Inequalities

care

NHS Health

checks

doctors

social services

Statistics

NHS, 2009

compassion

dieticians

Smoking

High cholesterol

Acheson Report,

1998

Whitehead,

1988

1 in 10 women, and 1 in 6 men die from

coronary heart disease each year

Most prevalent in Scotland and

north-west England

"if you live your whole life in poverty, boredom and frustration, you are unlikely to be willing to change your lifestyle to prolong that life"

Hypertension

support groups

Tomlinson, 2012

Marmot Review,

2010

The Black Report,

1980

competent

specialist nurses

Obesity

Diabetes

Deaths from coronary heart disease in 2010

Family History

Stress

physiotherapists

Lack of exercise

committed

Male Female Total

<35 102 36 138

35-44 681 166 847

45-54 2539 586 3125

55-64 5899 1495 7394

65-74 9952 4084 14,036

75+ 27,418 27,610 55,028

TOTAL 46,591 33,977 80,568

smoking cessation

BHF, 2014

Bradshaw's taxonomy of needs, 1972

Health Promotion - Resource

expert patients

Health

Poverty and other social disadvantages negatively affect health

community teams

1. Nominative needs

"Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity"

WHO, 1948

2. Felt needs

"Health promotion is the process of enabling people to increase control over, and to improve, their health"

3. Expressed needs

WHO, 1986

4. Comparative needs

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