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SID: 1310063
1. Relevant and credible
2. Clearly identifyable
3. Achievable
4. Encouraging and arouses interest
5. Realistic short term goals
6. Multiple media
7. MDT/agency collaboration
8. Incentive to change
9. Avoids negative message
10. Reduces anxiety
11. Avoid multiple messages
Modifying factors
Individual
perceptions
Likelihood of
action
Age, Sex,
Ethnicity,
Personality,
Socioeconomic
status,
Knowledge
Perceived benefits minus percieved barrier
Coronary heart disease is the term that describes what happens when your heart's blood supply is blocked or interrupted by a build-up of fatty substances in the coronary arteries.
Likelihood of
behaviour
Percieved threat
Percieved
suceptibility/
Percieved
severity
Cues to action
Becker and Rosenstocke, 1984
Doctor Tipster (2011)
Responsibility deal
American Association for clinical chemistry (2014)
courage
"to improve the health
of the poorest,
fastest."
DoH, 2014
Change4Life
Food Labelling
NHS, 2014
communication
FSA, 2007
care
NHS Health
checks
doctors
social services
NHS, 2009
compassion
dieticians
Smoking
High cholesterol
1 in 10 women, and 1 in 6 men die from
coronary heart disease each year
Most prevalent in Scotland and
north-west England
"if you live your whole life in poverty, boredom and frustration, you are unlikely to be willing to change your lifestyle to prolong that life"
Hypertension
support groups
Tomlinson, 2012
competent
specialist nurses
Obesity
Diabetes
Deaths from coronary heart disease in 2010
Family History
physiotherapists
Lack of exercise
committed
Male Female Total
<35 102 36 138
35-44 681 166 847
45-54 2539 586 3125
55-64 5899 1495 7394
65-74 9952 4084 14,036
75+ 27,418 27,610 55,028
TOTAL 46,591 33,977 80,568
smoking cessation
BHF, 2014
expert patients
community teams
1. Nominative needs
"Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity"
WHO, 1948
2. Felt needs
"Health promotion is the process of enabling people to increase control over, and to improve, their health"
3. Expressed needs
WHO, 1986
4. Comparative needs