Digital Marketing and Social Media for Business

What's Social Media?

My answer is simple and clear: Social Media is a new and essential marketing tool for today's businesses. It is not about the hard sell, it is about engaging with your customers, understanding their needs and building relationships with them.

Is it free?

Do you have a plan?

Audience

Competitors

Partnership

Community

How to create successful a plan?

Situation: Where are we now?

Objectives: Where do we want to be?

Strategy: How are we get there? (targeting)

Tactics: How exactly do we get there? (promotions, email, etc)

Actions: Who does what and when.

Control: How do we monitor performance?

"Digital is entering a new era"

• It's not limited to marketing, it touches sales, service, e-commerce and stakeholder relations.

• Clearly, digital skills can no longer only live outside your organisation, in agencies and suppliers.

Why you should use SM for Business?

Benefits of Social Media?

• Maximise effectiveness of your Facebook, Twitter, YouTube, Linked In and blogging activity

• Establishing a presence in the Social Media platform.

• Benchmark your social media activity with the right tools.

• Demographics: Insight into SM’s user base and usage across Britain

• Building a network: how to connect with current contacts and reach out to targeted industry professionals

• Facebook Places: How to use Places to drive online word-of-mouth and retail sales

• High visibility in Facebook feeds and search engines

• Facebook advertising: how to target ads by location, keyword, connection, relationship, demographic, birthday and workplace

• Facebook Insights Analytic: Making the most of Facebook’s tracking and measurement tool

• Linked In Groups: Establishing a successful, engaged community

• Linked In Events: Promotion of events, seminars and briefings

Why us?

Six good reasons:

"The best content"

Developed by active marketing practitioners and latest trends.

"The right level"

With courses for novices, experts and in-between

"Discount price for every Start up business"

"Small, highly interactive sessions"

To encourage active participation

"The best agency "

Front-line digital marketers with professional know-how

"Great value"

Companies that achieve Digital Excellence:

• Out-perform their peers in innovation, agility and responsiveness to customers.

• Enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service.

• Are better positioned for change, competition and whatever the future brings.

Happy Clients Comments:

I would (and do) recommend Tania to anyone looking for Social Media help and advice. She will tailor-make a package to suit each individual business & has already helped our business to grow hugely. We will certainly be using Red Idea in future.” March 29, 2011

Top qualities: Great Results, Personable, High Integrity

1st Rebecca McWattie, (From 87 Facebook likes to 1879 - Stop Traffic Clothing)

“Tania really listened to me and then was able to incorporate my thoughts and ideas perfectly. She designed a fabulous website - her attention to detail is flawless. She then took the time to train me how to use social networking to enhance my business. She kept to the budget and the timescale. I cannot fault her business acumen or enthusiasm to get things done efficiently and professionally. I thoroughly recommend her and I have hired her for my next project.” February 24, 2011

Top qualities: Great Results, Expert, Creative

1st Anastasia Baker, (From 0 Followers on Twitter to 534)

Thank you!

Digital Marketing and Social Media for Businesses

Delivered by Tania Jackson

January 2013

Red Idea Digital Marketing Agency

www.redidea.co.uk

Twitter: @redidea_

Mob: +44 7988673179

Key advantages of Twitter:

• Getting started: Setting up your account/ strategies / Business branding

• Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers

• Followers and following: How to strike the right balance

• Content strategy: Guidance on what to write, frequency and tone of use

• Ethics essentials: how to Tweet in line with the expected Twitter culture and code of ethics

• Multimedia: Tools and tips for adding links, videos, photos and using URL shorteners

• Twitter jargon masterclass: Understanding RT, DM, @ and hashtags #FF

• Tools and techniques: detailed analysis of the proliferation of Twitter tools available online

• Expert planning: Using Twitter as a campaign planning tool

• Productivity: Proven time-saving techniques for managing Twitter activity

Key advantages of

• Driving traffic: Proven techniques for growing a targeted audience on your Facebook page

• High visibility in Facebook feeds and search engines

• Effective engagement: How to drive high engagement levels with your community posting large volumes of comments and ‘Likes’

• Facebook page management tools and software: Convenient, cheap and cutting-edge technologies to make it easier to manage your Facebook activity

• Compelling multimedia: Integrating branded video, apps and other interactive content to supercharge your Facebook Page and drive e-commerce

• Facebook advertising: how to target ads by location, keyword, connection, relationship, demographic, birthday and workplace

• Facebook Places: How to use Places to drive online word-of-mouth and retail sales

• Facebook Insights Analytic: Making the most of Facebook’s tracking and measurement tool

• Bringing it together: How to integrate Facebook into current PR and marketing campaigns, and sync Facebook with other platforms such as Twitter and blogs