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Environment

- Enjoyment of wildlife and nature

- Photo safaris, diving at coral reefs and ecotourism

- Game reserves in Africa, national parks in Canada, and unique ecosystems in Antarctica

Adventure

- Offers the chance to experience challenge and adventure

- Participation in something "completely different"

- Usually involves strenuous physical activity such as rock climbing, ranching, or trekking in tropical forests.

Relaxation & Recreation

-Enjoyment and relaxation at places involving the sun, beach, warm oceans, skiing, golf, etc.

Travel

Motivators

Cultural

- The chance to experience different cultures & language

- Sightseeing trips to historic sites

- Drama, music, clothing and religious attractions.

- Educational trips

Social and Family

- Visiting friends and relatives.

- Referred to as "VFR Tourism" (Visiting friends, relatives) in the tourism industry.

- Often involves other types of motivation such as cultural and relaxation or recreation.

Specialty Travel

Business and Work

- Business travel, convention conferences, trade shows.

- Meeting with business partner, suppliers and customers

- "Once in a Lifetime" types of trips

- Destinations include world sporting events such as the olympics, religious pilgramages, health treatments. etc.

To Travel OR Not -- Travel Motivators

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