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- Enjoyment of wildlife and nature
- Photo safaris, diving at coral reefs and ecotourism
- Game reserves in Africa, national parks in Canada, and unique ecosystems in Antarctica
- Offers the chance to experience challenge and adventure
- Participation in something "completely different"
- Usually involves strenuous physical activity such as rock climbing, ranching, or trekking in tropical forests.
-Enjoyment and relaxation at places involving the sun, beach, warm oceans, skiing, golf, etc.
- The chance to experience different cultures & language
- Sightseeing trips to historic sites
- Drama, music, clothing and religious attractions.
- Educational trips
- Visiting friends and relatives.
- Referred to as "VFR Tourism" (Visiting friends, relatives) in the tourism industry.
- Often involves other types of motivation such as cultural and relaxation or recreation.
- Business travel, convention conferences, trade shows.
- Meeting with business partner, suppliers and customers
- "Once in a Lifetime" types of trips
- Destinations include world sporting events such as the olympics, religious pilgramages, health treatments. etc.