1
Marketing Mix
Apple Marketing mix
From the house of apple, the innovative Iphone was one of the first phones using multi
touch functionality. Although Apple failed to obtain the patent for it, it soon caught up
with user’s fascination just like all other Apple products. People appreciated the
Iphone marketing mix because it was product driven and at the same time
the technology were fantastic. Here’s more on the marketing mix of Apple Iphone.
Promotions in Apple Marketing Mix
– Promotions of Iphone are known to be fantastic and might range from a full
front page ad on the launch of the product, promotions in the radio, the television and
what not. Whenever a new phone is being launched, be sure to see Iphone everywhere,
on each and every ATL platform. Because they are targeting a premium segment, the
presence of Apple Iphone is higher in the ATL segment than in the BTL segment. The
interesting thing here is the taglines in newspaper ads because many of the Iphone ads
are known to come up with the most interesting taglines for the new phone.
Price in Iphone Marketing Mix
Place in the marketing mix of Iphone
There is little explanation required for the price of Apple Iphone.
With a premium target, and with the product and promotions to support the targeting,
Iphone has a skimming price. It is of higher price as compared to most phones in
the market. Samsung has recently introduced many phones to rival with Iphone.
However, Apple customers are not budging and they are very much loyal to the
Apple brand and to Iphone.
Present across the globe with a fantastic service backup – Iphone is present across
many countries and nations and is known to provide an excellent service backup in all
these countries. The target of Apple Iphone is premium customers, hence it is found in
A grade cities only.
No discounts Another interesting thing to observe in Iphone pricing policy is that it
does not offer any discounts. However, discounts might be given in the form of sales promotion or by exchange offers. But otherwise there is no discount given in Iphone.
A standard price is maintained across the market.
Rita Alnajjar
10 I
ةيكذلا ندملا
ةينقت لئاسو مدختست يتلا يه: ةيكذلا تالاصتالاو ةقاطلا تاكبش ةيئابرهكلا ةقاطلا ديلوت ةبقارمو اهتجلاعمو تامولعملا عمجل ةثيدح
. اهتءافك ةدايز فدهب اهكالهتساو اهلقنو
ةينقتل ةيتحتلا ةينبلا ىلع اهتامدخ دمتعت ةيمقر ندم يه
تالاصتالاو تامولعملا
ثدحا اهيف مدختست يتلا لزانملا كلت يه: ةيكذلا لزانملا
فلتخت اهنا الا ةعضاوتم ةطيسب لزانم نوكت دقو.تاينقتلا
يف ةينقتلا ىلع دمتعت اهنأب ةيداعلا ةيديلقتلا لزانملا نع مكحتت نا رز ةطغضب عيطتست ثيح لزنملا قفارم عيمج
هذه اهمدقت يتلا تامدخلا نمو ,لزنملا يف ئش لك يف
:لزانملا
حمست ةقيرطب ينورتكلإلاو ينقتلا مدقتلا.أ
ندملا كلت ءاشنأب
:ةيكذلا ةقاطلا ةكبش تازيمم نمو
:اهنمو لماوع ةدع ىلع ةيكذلا ندملا موقتو
ةئيبلا ىلع ظافحلا بابسا دحا نوكت.1
ايتاذ ةمدخلا ةداعتسا ىلع ةردقلا.3
ةيساسالا لماوعلا نم وهو يداصتقالا مدقتلا.ب
ةلماكتم ةيكذ ةنيدم ءانبل
لاطعالل يئاقلتلا صيخشتلاب موقت.2
تحبصا ةيمقرلا تامولعملاو تالاصتالاو ةينقتلا رصع يف
ىتح عادبالاو راكتبالا ىلع ةردقلا اهل ةيفرعملا تاعمتجملا
نع اهزيمت ةيكذ تاجتنمب زيمتت تاعمتجملا هذه تحبصا
:تاجتنملا هذه زربا نم و ةيديلقتلا تاعمتجملا
لاصتالاو ةينقتلا ىلع دمتعت يتلا ةزهجالا يه:ةيكذلا ةزهجالا
,ناسنالا ةايح ليهست فدهب ةددعتم ماهمب مايقلل كلذو ةثيدحلا
تاجتنملاو تامدخلا فلتخمب قيثو طبارت اهل ةزهجالا هذه
اهتطساوب ماهملا مظعم ذيفنت متي ثيح يكذلا ملاعلل ىرخالا
ددحملا تقولا يف فييكتلا ةزهجا ليغشت.1
ةرارحلا ةجرد عافترا وا ضافخنا دنع وا ,اهل
ةءاضالا ليغشت وا دعب نع ةءاضالا يف مكحتلا.4
دنع ايئاقلت اهقالغاو لزنملا ىلا لوخدلا درجمب
لزنملا نم جورخلا
ةيعمسلاو ةيئرملا ضرعلا ةزهجا يف مكحتلا.2
.دعب نع
كهيبنتب لزنملا موقي ثيح راذنالا ينمالا ماظنلا.5
ةقرس ةلاح ثودح دنع فتاهلا قيرط نع ايئاقلت
هايم برست وا قيرح وا
ايئاقلت وا دعب نع رئاتسلاو ذفاونلا يف مكحتلا.3
عافترا دنع وا ,فييكتلا ةزهجا ليغشت دنع ءاوس
ةرارحلا ةجرد