Unit 2: 2.3 - Quality of Information

Quality of information

Consequences of poor quality information

Lesson Objectives

• Poor decision making

Having high quality information is important to organisations for development, innovation, and decision making

The importance of good information

• Not responding to opportunities
• Tarnished reputations
• Loss of sales

What is high quality information?

The better the information, the better the quality of decision can be made

Reliable information informs strategic decisions

Research performed to inform innovation can lead to a company releasing a product that the public wants - this is good for ALL stakeholders!

To identify features of good quality information

To understand the importance of quality information

To understand the impact of poor quality information in relation to an organisation

Time Frames

The amount of time information is valid for depends upon the information

It is ultimately up to the company to decide when information will have ceased to become relevant.

Reliability

Validity

Relevance

Revise, Recap, Review

A reliable source of information comes from as source that supplies on time, in tact, detailed and useful information.

News sources get it wrong sometimes. standard practice is 3 reliable sources before publishing.

The data Protection Act ensures that any data haled about individuals must be relevant.

A database for a pizza delivery firm holding records of customers wouldn't need to know the salary of its customers!

Too much information can be overkill and can get in the way of analysis.

Validity is information that comes from a verified source

Bias

Biased information presents a one sided view.

Not necessarily incorrect!

E.G. my house has a new kitchen, new bathroom and has been decorated throughout........just leave out the fact that the roof leaks!

Valid information is useful to organisations as it will fit the need to which it is being used.

Time frame is an important factor to consider when looking for valid information.

Comparible information

Comparing similar information

Schools comparing data wth similar schools

Organisations could compare data from previous years to spot any trends or progress.

Wikipedia is reliable, but not valid as any user can change the information and make it opinion based.

Tasks

In context

Now put what you have learned into context by answering the question for your chosen scenario

5 Classifications of information

2 disadvantages of the internet for organisations

1 storage media with the characteristic 'robustness'

Research and record 3 failed projects/organisations due to poor quality information

Now find 3 projects/organisations that were successful due to good quality information

You may wish to use the keyword 'data driven' to help you.

Facts, or are they?

• Napoleon was short
• There were 3 wise men
• There are 5 senses
• The GW China is visible from space
• Bananas grow on trees
• Viking helmets have horns

Unit 2: 2.3 - Quality of Information