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When Michael Jordan first saw the Air Jordan 1, he didn’t want to wear it.
Phil Knight, founder of Nike, came up with the idea for a sneaker company while writing a college paper.
Nike only expected $3M in sales for the first three years of the Air Jordan line.
Nike is the only footwear brand to become the leader of the industry, lose its position, and then gain it back.
Sales of:
The slogan “Just do it” was inspired by a serial killer Gary Gilmore.
Developing and maintaining a trusting relationship
Founded on 25th Jan 1964.
By Bill Bowerman, Phil Knight
- Retail Stores
- Carrier / Delivery Service
- Contract Manufacturers
As Blue Ribbon Sports
Nike: Νίκη, the Greek goddess of victory. on May 30, 1971.
Sales from products / services
Gloria
Doutzen
Karen
Apple
Sport Stars
Technical Cooperation Companies