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NIKE Business Model Canvas

INTERESTING FACTS

When Michael Jordan first saw the Air Jordan 1, he didn’t want to wear it.

Phil Knight, founder of Nike, came up with the idea for a sneaker company while writing a college paper.

Nike only expected $3M in sales for the first three years of the Air Jordan line.

  • NikeID
  • Sponsorship
  • Advertising Campaigns
  • Market Research
  • R&D
  • Outsourcing Fee

Nike is the only footwear brand to become the leader of the industry, lose its position, and then gain it back.

Sales of:

  • Footwear (54% of revenue)
  • Clothing (27%)
  • Equipment (6%)
  • Other (13%)

The slogan “Just do it” was inspired by a serial killer Gary Gilmore.

ORCHESTRATOR BUSINESS PATTERN

Developing and maintaining a trusting relationship

  • Networking

  • Promoting (Marketing)

  • Research & Development
  • B to C: retail customers

  • B to B: Leading Retailers and Brands
  • Suppliers

  • Manufacturers

  • Distributors

  • Retailers

NIKE

Introduction

  • focus on core skills and guest experiences

  • provide product design and development, raw material and factory sourcing, production planning and management

Products under its own brand

Founded on 25th Jan 1964.

By Bill Bowerman, Phil Knight

  • Relationships with suppliers, manufacturers, carriers, etc.
  • Employees
  • Market knowledge
  • B 2 C:

- Retail Stores

  • B 2 B:

- Carrier / Delivery Service

- Contract Manufacturers

As Blue Ribbon Sports

Nike: Νίκη, the Greek goddess of victory. on May 30, 1971.

Subsidiaries

Sales from products / services

  • Marketing
  • R&D
  • Outsorcing Fee

Business Model

Gloria

Doutzen

Karen

Apple

  • Reputation

Sport Stars

  • Research and Development
  • NikeID
  • Sponsoring tournaments and events
  • Nike brand stores
  • Sales and Marketing
  • Health / Fitness Segment
  • Intergrated Research Laboratories
  • Retail sport shops

Technical Cooperation Companies

  • Product Launch Calendar
  • Women Customers
  • Live Chat with Nike experts
  • Human Capital
  • Website
  • Brand name
  • Nike + Running App
  • Technical Superior Product
  • Professional Athletes
  • Social Media
  • Smartphone Apps
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