Social Media Marketing Presentation
Transcript: Chapters 0-3 Presented by: Mary S. Tonjanae W. Asia S. Irene G. Ashley R. Social Media Marketing Introduction Chapter One: Introduction Why market on social media? Social media is big Your customers are on social media Social media is free Social media can reach beyond existing users, to new users Social Media Marketing = Throwing Great "Online Parties" Party On! Party On! Attending v. Throwing a party Invitations, Entertainment, Hosting 1. Inventory other "parties"/brands 2. Throw a party with a purpose brand equity/sales/sales lead/sales registration 3. Reverse engineer brands that "do" social media well 4. Keep up the social media marketing illusion 5. Identify discovery paths (how customers find you) search, review/recommend/trust, eWOM/share, interrupt, browse 6. Establish goals, KPI's (key performance indicators) 7. Nurture the virtuous circle Content Marketing Content Marketing A system for creating interesting content to post via your social networks Types of Content Images Memes Infographics Blog posts Short text posts Slide shows Videos Types of Content Efficient and systematic at producing content Continuous stream of interesting content Drives engagement Are you going to use your content or OPC Build a Content Marketing System Buzzsumo Google Alerts Feedly Use these sources to find quality content produced by other people. OPC Research Tools Similar to concepts introduced in Made Possibly By book Do the research to understand common customer interest Use a combination of tools to monitor and share content Other People's Content 1. Brainstorm 2. Create it in your chosen format 3. Share it across relevant social networks The main network of sharing is the company blog. Your Own Content 1. Trust indicator 2. SEO asset 3. content for posting and sharing - use keyword themes Blog Always show EMOTION! (be sure to touch on the subject, and include it in your headline) Identify the blog concept and relative keywords (which keywords people are likely to search) When posting on social media, add the link, a catching title, and picture. (People respond to images, catchy, sarcastic, and provacative headlines!) A Strong Blog: Curate is just a fancy word that means identifying useful content in your industry, summarizing it via short headline or summary paragraph as in a tweet, sharing through FB, IG, Google, etc. Be a "Helpful Expert" ; it's always good to share others work on your blogs and help generate different kinds of audiences and gather them to your page. Not only do you have your own work, but you share others too. Curate other people's content: Bookmark/ Read Industry Blogs; identify the top industry blogs in your industry, follow them on social media, share their content, and commentate on content they're producing Interact with Social media ; follow, like, comment, and share content to others. respond to customers who comment on your accounts. Social Media is a two-way street between you and your customers so be social! Content Marketing at its finest: Social Media is about "Throwing the party" more than "attending the party". Once you've identified your goals, identified relevant social media, set up all your accounts, the hard work will be creating your content that makes them want to like you and keep coming back for more. You want to want them share your views, posts, pictures, and all that you post to their family, friends, and colleagues. Remember the Big Picture Have others help promote what you do You need the participation of your customers and fans Ask for interaction ; ask for feedback For example: Instead of posting "Happy Mothers Day" post a picture of amother and daughter and ask your users to share their favorite memory of their own mom. Conduct Surveys Use Hashtags Encourage user Generated Content (UGC) Facebook Facebook How Facebook Works Inventory Companies on Facebook Likes and Edgerank Optimize Your Page Your Posting Strategy Promote Your Facebook Page and Posts Advertise on Facebook Measure Your Results Facebook Action Items Facebook Marketing Plan Five F's Searching for Posts Your Company Your Customers How Facebook Works How Facebook Works Inventory Companies on Facebook Inventory Companies on Facebook Like Other Company Pages Interactivity Content Competiton Getting Likes Using Edgerank Is Edgerank Dead? Likes and Edgerank Likes and Edgerank Companies have Pages, Not Profiles Post Content that will Ensure Interactivity Retention Optimizing Your Page Optimizing Your Page Customer Interaction Marketing Plan/ Posting Strategy Posting Rhythm Get Your Fans to Share Your Posting Strategy Your Posting Strategy Common Ways to Promote Your Page Real World to Social Facebook Check Ins Reviews Cross-promotion Email Facebook Internal Use Facebook Plugins Leverage Your Fans Interact With Your Fans and Others Promote Your Facebook Page Promote Your Facebook Page Promote Your page or other elements Boost Your Post Boost Post to Start Shares Target the Fans of Your Competitors Advertise on