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Teenagers in the 50s
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Transcript
New Expectations
- with a booming economy, families gained economic power and freedom
- teens were encouraged to go to college, find a skill, and seek out a successful career
- having been through a depression and several wars, parents wanted more for their children
Teenagers in the 50s
Rock N' Roll
- before the 50s, teens listened to the same music as their parents
- teens listened to rock n' roll artists such as Elvis Presley, Little Richard, and Buddy Holly
- adults believed that rock n' roll inspired rebelious behavior
Alex Kelley
Disapproval from many
- adults disapproved of the new lifestyle of teens
- rules constricted the new found lives of teens
- dance was their only freedom
- "juvenile delinquency" was considered chewing gum in class or talking back to parents
- most of the disapproval stemmed from a dislike of rock n' roll
Rise of Teens
- the word teenager was created in the 50s because of the increase in population of young people between 13 and 18
- before the 50s, a person under 18 was considered a child, and when one turned 18, they were considered an adult
- teenagers gained more independence and freedoms
New Medians
- before WWII, teenage boys were expected to get a job or enlist and teenage girls were expected to learn how to be a wife and mother
- television and AM radio were tailored to appeal to teens
- teens were interested in sockhops, dance fads, clothing trends, new hairstyles, bowling allies, soda shops, and drive-ins
The New Consumer
- teens were a whole new population of consumers
- teens had more money to spend, and they spent it freely
- businesses started appealing more to teens because they knew teens were an important market
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