Red Cross

Overview

Improvement

• Mission & Vision
• Fundamental Principles
• Global Unity
• Improving it's response to Global Crises
• Stability and Growth
• Intervention Strategies

Ways the organization could improve its response to global crisis

Red cross crescent movement is an organization started by red cross by helping 3.5 million people in a month. they help w food, shelter, healthcare and sanitation.

Items are purchased in bulk to have lower costs and they can be hand delivered by volunteers as not to get them confiscated during time of war

They also have come up with global network assistance so that help is available and is able to be given through the internet.

Stability and Growth

Mission & Vision

Mission Statement

• The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Vision Statement

• The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need.

• Maintaining Financial Stability
• Five-year strategic plan to continue to fulfill their mission, manage their costs, improve efficiency, and grow sustained and predictable revenues.
• Increasing Revenues
• Relying too heavily on fund-raising in times of disaster is not a good recipe for predictable, sustainable operations at the Red Cross. For that reason, we are working to build year-round best practices of donor and prospect management, analysis and reporting, and stewardship
• Providing Safe Blood Products
• The Red Cross is working diligently to ensure that America’s blood supply is among the safest in the world, and we are committed to complying with all FDA regulations. Consequently, the number of high-risk problems continues to drop dramatically, by nearly 50 percent in the last year alone
• Modernizing IT Systems
• Much-needed technology updates will ultimately help the Red Cross serve millions of people more efficiently, whether they are a financial donor, a student in a CPR and first aid class, or a hospital patient in need of blood
• Capitalizing on Social Media
• 2010 Haiti earthquake, when trapped survivors turned to text messaging and Twitter

to call for help. The vast potential for social media to be used in both disaster preparedness and crisis situations led us to host an Emergency Social Data Summit in August 2010. It attracted hundreds of participants, including leaders and experts in the government, social media, emergency response and nonprofit sectors.social media can help first responders and disaster relief organizations save lives during disaster, as well as empower the public to be part of the response.

References

Stability and Growth Slide

McGovern, G. (2011, January 1). The American Red Cross: On the Path to Stability and Growth. The American Red Cross: On

the Path to Stability and Growth. Retrieved January 1, 2014, from

http://www.redcross.org/images/MEDIA_CustomProductCatalog/m6340469_PresidentialThree-YearReport.pdf

Intervention Strategies

Latest News. (2015, January 1). Retrieved March 4, 2015, from http://www.redcross.org/

Global Universality

• The Red Cross is a worldwide institution in which all societies have equal status and share equal responsibilities and duties in helping each other.
• Structure on a Global Scale
• Red Cross is on a global Scale
• There is a president on down
• The impact of much needed aid
• The Red Cross is humanity

Fundamental Principles of the Global Red Cross Network

Humanity

• Prevent and alleviate human suffering wherever it may be found.

Impartiality

• It makes no discrimination as to nationality, race, religious beliefs, class or political opinions.

Neutrality

• Red Cross may not take sides in hostilities or engage at any time in controversies of a political, racial, religious or ideological nature.

Independence

• The Red Cross is independent.

Voluntary Service

• The Red Cross is a voluntary relief movement not prompted in any manner by desire for gain.

Unity

• There can be only one Red Cross society in any one country. It must be open to all. It must carry on its humanitarian work throughout its territory.

Intervention Strategies

Conclusion

Disaster Relief

• Emergency Response Vehicles, Overnight Shelters, Relief Items, Health and Mental Health Contacts, Meals and Snacks, Workers and Volunteers

Supporting America's Military Families

• Emergency Services, Service to Military Families and Service to Military and Veterans Hospitals.

Health and Safety Training & Education

• Life-guarding,Care-giving and Babysitting, and Swimming and Water Safety courses

Lifesaving Blood

• 5.6 million blood donations are collected by the Red Cross each year

International Services

• 100 million people were helped in 2013 through disaster response community-based programs or measles vaccination campaigns.

Red Cross

Intervention Strategies and Global Initiatives