What is it?
Grassroots marketing uses the power of personal relationships to educate key individual or groups about a product, service, or brand.
The purpose of these items is to infuse our brand into the community by both wearing it and giving it to customers so they can wear it.
Grassroots Marketing
Customers can access Online Banking us by:
Phone
Internet
Mobile Devices
Does this improve operations?
Total Online Transactions Processed Dec 1- June 30: 26,208
Improving customer loyalty and giving staff more time to do their jobs.
Promotional items include:
Hats
Pens
Mugs
Pocket Calendars
Family of Banks uses promotional items to keep our
brand in front of our audience. Each FOB team member uses their personal relationships to help promote FOB products and services.
West One Bank
Kalispell, MT
September 25, 2013
www.familyofbanks.com
What is the current population of Kalispell?
20,487
Online Banking
What is the max seating capacity of Washington-Grizzly Stadium?
Visitors
Our 8th Branch!
26,293
33,356 Visits
56,138 Pages Viewed
7,274 Online Banking Users
Goals
186, 309 visits Dec 1-June 30
How many visitors came to www.familyofbanks.com last month?
Content
https://www.familyofbanks.com/
Helps answer important questions:
How are visitors using our site
How can we make our marketing campaigns more effective and accountable?
Is our content effective?
How can we improve site navigation and help visitors get more out of the site.
Contact Us
January 14 to February 11
83 in June & July
Contact Us 94
Mini Loan Apps 10
Newsletter Subscribers 11
- Make informed site design and content decisions
- Improve our site to convert more visitors into customers
- Track the performance of your keywords and banner ads, and other marketing campaigns
The 8th Branch
Retail Users= 6,243
Commercial Users= 297
Total User= 6,540
The Websites Reach
Loan Inquiries
News Letter Sign Ups
23 in June and July
53
Traffic Sources
Marketing Committee
Chris Edwards - Commercial Loan Officer
Connor Zins - Commercial Loan Officer
Why do we choose the things that we choose?
Haley Pitcher - Special Projects Officer
Jenny Greil - Personal Loan Officer
Caleb Senn - Compliance Officer
What is a Brand?
or
The "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers
or
or
Fairmont
Hot Springs
North Bay Grill
Montana Club
Big Mountain
Ski Area
Some say the a company's Brand is their most valuable fixed asset.
Brand Identity
Social Media
Brand Architecture
Brand Identity
Customer Perception
Hometown Financial Partnerships
Family of Banks Marketing Areas of Focus
Seven "Linked Brands"
Trademark
Grass Roots Marketing
www.familyofbanks.com
Social Media
Facebook
What is social media?
Social Media is the most popular activity on the web!
Social Media is a means of interaction
among people, in which they create,
share, and exchange information and
ideas in virtual communities and
networks.
Family of Banks Brand Guidelines
Customer Interactions Per Day
Over 200 Million Users
in less than
Special Events Increase "Likes"
How many people "like" you?
Demographics
Why do we care?
How many people "like" us?
"Likes" = Customers
Customers = $$$
In order to be consistent, there has got to be rules.
How do we create a strong brand?
Internet
Ahead of the Curve
Television
Radio
Years to Reach
50 Million Users
If
were a Country...
would be the
third largest.
Posting on Facebook
Creates on opportunity for The Bank, Employees, and Customers to interact
Community Events
Security Tips
Bank News and Events
Customer Thank-You Cards
Customer Compliments
Monthly Facebook Contests
Partnering with our commercial customers is a win - win
Facebook are females between
year!
The Family of Banks is
only the 2nd Missoula area bank to create and maintain a social media presence.