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What is it?

Grassroots marketing uses the power of personal relationships to educate key individual or groups about a product, service, or brand.

The purpose of these items is to infuse our brand into the community by both wearing it and giving it to customers so they can wear it.

Grassroots Marketing

Customers can access Online Banking us by:

Phone

Internet

Mobile Devices

Does this improve operations?

Total Online Transactions Processed Dec 1- June 30: 26,208

Improving customer loyalty and giving staff more time to do their jobs.

Promotional items include:

Hats

Pens

Mugs

Pocket Calendars

Family of Banks uses promotional items to keep our

brand in front of our audience. Each FOB team member uses their personal relationships to help promote FOB products and services.

West One Bank

Kalispell, MT

September 25, 2013

www.familyofbanks.com

Thank you for attending!

What is the current population of Kalispell?

20,487

Online Banking

What is the max seating capacity of Washington-Grizzly Stadium?

Visitors

Our 8th Branch!

26,293

33,356 Visits

56,138 Pages Viewed

7,274 Online Banking Users

Goals

186, 309 visits Dec 1-June 30

How many visitors came to www.familyofbanks.com last month?

Content

https://www.familyofbanks.com/

Helps answer important questions:

How are visitors using our site

How can we make our marketing campaigns more effective and accountable?

Is our content effective?

How can we improve site navigation and help visitors get more out of the site.

Contact Us

January 14 to February 11

83 in June & July

Contact Us 94

Mini Loan Apps 10

Newsletter Subscribers 11

  • Make informed site design and content decisions
  • Improve our site to convert more visitors into customers
  • Track the performance of your keywords and banner ads, and other marketing campaigns

The 8th Branch

Retail Users= 6,243

Commercial Users= 297

Total User= 6,540

 

The Websites Reach

Loan Inquiries

News Letter Sign Ups

23 in June and July

53

Traffic Sources

Marketing Committee

Chris Edwards - Commercial Loan Officer

Connor Zins - Commercial Loan Officer

Why do we choose the things that we choose?

Products

Grass Roots Marketing

What do

I like?

Haley Pitcher - Special Projects Officer

Location

Website

Customer

Perception

Regional

Advertising

Social

Media

Local

Marketing

Customer

Service

Jenny Greil - Personal Loan Officer

Caleb Senn - Compliance Officer

What is a Brand?

or

The "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers

or

What's your preference?

or

Fairmont

Hot Springs

North Bay Grill

Montana Club

Big Mountain

Ski Area

Some say the a company's Brand is their most valuable fixed asset.

Brand Identity

Social Media

Brand Architecture

"Linked Brands"

Brand Identity

Customer Perception

local

hometown

honest

personable

meat and potatoes

well-established

flexible

loyal

well established

friendly

simple

hometown

stable

rural

trustworthy

stable

fair

educated

quality

strong

Montana

Hometown Financial Partnerships

secure

helpful

community

relationship oriented

strong

meat and potatoes

civic minded

customizable

knowledgeable

profitable

customer-service centric

Montana

independent

integrity

personalized

Family of Banks Marketing Areas of Focus

Seven "Linked Brands"

Trademark

Grass Roots Marketing

www.familyofbanks.com

Social Media

Toni Rome

Facebook

What is social media?

Social Media is the most popular activity on the web!

Social Media is a means of interaction

among people, in which they create,

share, and exchange information and

ideas in virtual communities and

networks.

Family of Banks Brand Guidelines

Customer Interactions Per Day

Over 200 Million Users

in less than

Special Events Increase "Likes"

How many people "like" you?

Demographics

Why do we care?

How many people "like" us?

Who likes us?

"Likes" = Customers

How old are they?

Customers = $$$

Where do they live?

How do we attract them?

In order to be consistent, there has got to be rules.

Brand Swag

How do we create a strong brand?

Internet

Ahead of the Curve

Television

Radio

Years to Reach

50 Million Users

If

were a Country...

China

India

Facebook

would be the

third largest.

year

Posting on Facebook

Creates on opportunity for The Bank, Employees, and Customers to interact

Community Events

Security Tips

Bank News and Events

Customer Thank-You Cards

Customer Compliments

Monthly Facebook Contests

Partnering with our commercial customers is a win - win

Yes, but the fastest

growing demographic on

Facebook are females between

55 and 65 years old.

Did you know

year!

over 50% of the

world's population

is under 30 and

96% of Millennials

The Family of Banks is

only the 2nd Missoula area bank to create and maintain a social media presence.

have joined a social

network, such as

Facebook?

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