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- Competitive salary
- 3rd highest productivity index
- Training vs. Recruiting
Maintaining a competitive advantage in all segments of the market by reducing costs in R&D, production, and material costs, allowing us to compete solely on price.
Allowing products to drift through segments as market demands change.
Launched 2 new products
Initiated Pricing Strategies
- Cake: Traditional
- Cedar: Low End
- Cid: High End (reap Sales)
- Coat: Performance
- Cure: Size( reap Sales)
Most Successful Products
- Cake-1,831 units (Sold Out)
- Cedar-1,377 units( Sold out)
- Coat-423 units
Highest Contribution Margin
Launched a Chick Product
Sales Forecasts
Cumulative Profit
What we did wrong?
Solutions?
Goal: Increase Market Share/Survey Score
Compete on basis of price
Lowered Prices within expectations
- Cake: Traditional 14%-16%
- Cedar: Low End 17%-16%
- Cid: High End(Stocked Out)
- Coat: Performance :Decrease budget and price
- Cure: Size
- Chick: Performance: Increase Marketing Budget
Emergency Loan
What we did wrong?
Solutions?
Goal: Increase Customer Awareness/Accessibility
2nd Highest Contribution Margin:42.1%
Actions:
- Increased Prices on Products we were doing well and Increase Budget
Cake
Cedar
- Increase/lower prices based on customer expectations/importance
Cid
Coat
Cure
Chick
- Develop Chili Product
What We Did Wrong?
Solutions?
- Reduce R&D costs to create a competitive advantage
- Work with market demand shifts
- Release new product in High End segment every 2 years
- Total R& D costs: $11.73 M
Goal: Increase Asset Turnover
Actions: Focusing on Customer Survey Score
- Following in the Lines of Customer Criteria
- Change marketing Budget based on Segments drifting
Stocked out in Cake, Coat, Cure
Strong Customer Accessibility
All Products are drifting properly
- Priced Chili to do very well
Priced well based on customer expectations/competitiors
What we did wrong?
Solutions?
Goal: Create a Competitive Advantage and Position Chili Correctly
Actions: Strategically Price according to drifts in segments
- Price Chili to do well
- Price other products below the market
- Reduced Variable Costs-labor, material
- Buy More capacity for Chili Next Round
Extra Cash on Hand
Increase Sales Budget for every Product
What we did wrong?
Solutions?
Goal: Successful Launch of Chili
- Sell as much as we can
Actions:
- Kept prices the same overall accept Chili
- Increased Sales Forecasts
- Increased Promo Budget
- Left Sales Budget the same
- Price Chili lower within customer expectations
- Could not follow original pricing strategy
What we did wrong?
Solutions?
- Reposition Chili
- Launch New Product in High End Market Segment