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Transcript

Trends in Margin

Social Performance

Mission Statement

Business Strategy

Broad Cost Leader- Life Cycle Focus

Chester

- Competitive salary

- 3rd highest productivity index

- Training vs. Recruiting

Maintaining a competitive advantage in all segments of the market by reducing costs in R&D, production, and material costs, allowing us to compete solely on price.

Allowing products to drift through segments as market demands change.

Staci Elliott

Joel Flores

Ceevan Sherman

Noam Steinhart

Finance

Marketing

Production

Research & Development

Chicken Introduced

Round 2

Marketing

Round 1

Marketing

Round 3

Marketing

Launched 2 new products

Initiated Pricing Strategies

- Cake: Traditional

- Cedar: Low End

- Cid: High End (reap Sales)

- Coat: Performance

- Cure: Size( reap Sales)

Most Successful Products

- Cake-1,831 units (Sold Out)

- Cedar-1,377 units( Sold out)

- Coat-423 units

Highest Contribution Margin

Launched a Chick Product

Sales Forecasts

Cumulative Profit

What we did wrong?

Solutions?

The Future...

Goal: Increase Market Share/Survey Score

Compete on basis of price

Lowered Prices within expectations

- Cake: Traditional 14%-16%

- Cedar: Low End 17%-16%

- Cid: High End(Stocked Out)

- Coat: Performance :Decrease budget and price

- Cure: Size

- Chick: Performance: Increase Marketing Budget

Emergency Loan

What we did wrong?

Solutions?

Goal: Increase Customer Awareness/Accessibility

2nd Highest Contribution Margin:42.1%

Actions:

- Increased Prices on Products we were doing well and Increase Budget

Cake

Cedar

- Increase/lower prices based on customer expectations/importance

Cid

Coat

Cure

Chick

- Develop Chili Product

What We Did Wrong?

Solutions?

Chilli Introduced

- Reduce R&D costs to create a competitive advantage

- Work with market demand shifts

- Release new product in High End segment every 2 years

- Total R& D costs: $11.73 M

Round 6

Marketing

Round 5

Marketing

Round 4

Marketing

?

Goal: Increase Asset Turnover

Actions: Focusing on Customer Survey Score

- Following in the Lines of Customer Criteria

- Change marketing Budget based on Segments drifting

Stocked out in Cake, Coat, Cure

Strong Customer Accessibility

All Products are drifting properly

- Priced Chili to do very well

Priced well based on customer expectations/competitiors

What we did wrong?

Solutions?

Goal: Create a Competitive Advantage and Position Chili Correctly

Actions: Strategically Price according to drifts in segments

- Price Chili to do well

- Price other products below the market

- Reduced Variable Costs-labor, material

- Buy More capacity for Chili Next Round

Extra Cash on Hand

Increase Sales Budget for every Product

What we did wrong?

Solutions?

Goal: Successful Launch of Chili

- Sell as much as we can

Actions:

- Kept prices the same overall accept Chili

- Increased Sales Forecasts

- Increased Promo Budget

- Left Sales Budget the same

- Price Chili lower within customer expectations

- Could not follow original pricing strategy

What we did wrong?

Solutions?

- Reposition Chili

- Launch New Product in High End Market Segment

TQM Initiative

Notable Accomplishments

Chicken Introduced

Chilli Introduced

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