Fitness Center Project

Fitness Center Project

Print Ad

Service & Loyalty Strategy

Price Rational

The competitors rates were about $40/yr and $30/month. Our rates are higher because it is a smaller, more comfortable establishment. We offer higher quality amenities plus food options. To cover the cost of rent and utilities, we need have a higher price point.

Membership Rates

Annual Fee $60/yr

Good $50/month

Better $60/month

Best $70/month

Refer anyone and receive

5 free 30 minute personal

training sessions

• Greet and address each member by their name
• Anticipate the needs of the member
• Go the extra step to keep the member happy

Membership Strategy

• Focus the sales technique to the demographic that is being recruited
• Know our target market for the gym
• Do some research into what people want out of a fitness center
• Highlight the extraordinary points of the business
• Monitor and track records throughout the year
• Be sure the members know they are appreciated

Mission Statement

Equipment Offerings

Ideal Customer

Treamills

Ellipticals

Bikes

Recumbant Bikes

Rowing Machines

Steppers

Free Weights

Various Weight Machines

Yoga Mates

Foam Rollers

Resistance Bands

Medicine Balls

Individuals from the age of 20 to 65 that

are looking to fit in a quick workout into their day, that want to improve & maintain their physical activity, & be a little social.

Items Sold in Spa

Essential Oils

Scented Candles

Chap Stick

Aveda Products

Tanning Lotions

Tanning Goggles

Company Apparel

Magnetic Health Products

To create big city luxury in a small town environment by providing state of the art fitness equipment, exciting fitness classes, knowledgeable personal trainers and an attentive staff.

Personal Training

30 minute session $25 each

1 hour session $50 each

• All trainers are certified
• Create meal plans
• Build fitness routines
• Conduct fitness evaluations

Group Programs

Yoga

Step Aerobics

Kettlebell

Zumba

Boot Camp

Free for members

$10 for walk-Ins, space permitting

Marketing Material

4703-4707 Spring St.

La Mesa, CA 91941

Spa Vision

• Business Cards
• Flyers
• Social Media
• Word of Mouth
• Network with other local businesses
• Sponsor & be a part of community events

Competitors

• Village Gym
• Chuze Fitness
• 24 Hour Fitness

Hydromassage Bed

Tanning Bed

Infrared Sauna

Essential Oils

Aveda Soaps & Shampoos

Comfy Lounges in Locker

Rooms

Differentiators

• A quaint establishment
• Personalized attention
• Higher quality amenities
• Healthier & more varied food items
• Great location

Menu of Amenities

Locker Room with Shower

Mini Spa Area

G & G Bar Menu

Unlimited Towels

Complimentary Soap & Shampoo

Group Classes

Personal Trainers

Intimate Setting

Friendly Service

Area Demographic

Median household income

$53, 067

Housing Data

Approximately 25,614 housing units which are 96.3%

occupied

43.2% single-family detached homes

45% multi-family units

Housing inventory includes 2,729 multi-unit single-

family homes and 332 mobile homes

La Mesa Resident Data

Evenly distributed in terms of age groups

Proportionally greater number of senior citizens than

most San Diego County jurisdictions

21.8% are aged 19 years or younger

25.2% are aged between 20 and 34 years

27.5% are aged 35 to 54 years

11.5% are aged 55 to 64 years

14% are aged 65 years and above

La Mesa Ethnicity Data

62% White

20% Hispanic

7% Black

6% Asian

5% Pacific Islander/American Indian/Other ethnic groups