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In 2011

  • Mattel to pay MGA $88.5 M* in "misappropriated trade secret damage"
  • MGA to pay Mattel $10,000 for interfering with designer Carter Bryant's contract
  • (this has been going on for 7 years)
  • * Possible miscalculation could change damages to $88.4 M

"[Mattel] wasted $400 million or so of shareholder money to get zero return," BMO Capital Markets analyst Gerrick Johnson

  • Opportunity cost

Now

  • Rumors of Mattel appealing

No Industry is exempt from neither intellectual property disputes nor greed

Questions?

Mattel vs. MGA

by Mary Kate

MGA's Cases

  • Appealed
  • My Scene as infringement
  • "multi-ethnic dolls"
  • Packaging
  • Fashion
  • Stealing trade secrets

Sasha, Jade, Chloe, Yasmine

(Barbie moved to California with her new boyfriend, River)

Madison*, Chelsea, Kennedy, Nolee

*Westly in the UK and Ireland

In 2008

  • MGA ordered to pay Mattel $100 M in damages
  • Key factor: MGA hired designer Carter Bryant while under contract with Mattel
  • MGA appealed

In 2002

  • MGA Entertainment first introduced Bratz Dolls
  • Mattel lost profits

In 2004

  • Mattel sued MGA for patent infringement

Are they too similar?

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