In 2011
- Mattel to pay MGA $88.5 M* in "misappropriated trade secret damage"
- MGA to pay Mattel $10,000 for interfering with designer Carter Bryant's contract
- (this has been going on for 7 years)
- * Possible miscalculation could change damages to $88.4 M
"[Mattel] wasted $400 million or so of shareholder money to get zero return," BMO Capital Markets analyst Gerrick Johnson
Now
- Rumors of Mattel appealing
No Industry is exempt from neither intellectual property disputes nor greed
Questions?
Mattel vs. MGA
by Mary Kate
MGA's Cases
- Appealed
- My Scene as infringement
- "multi-ethnic dolls"
- Packaging
- Fashion
- Stealing trade secrets
Sasha, Jade, Chloe, Yasmine
(Barbie moved to California with her new boyfriend, River)
Madison*, Chelsea, Kennedy, Nolee
*Westly in the UK and Ireland
In 2008
- MGA ordered to pay Mattel $100 M in damages
- Key factor: MGA hired designer Carter Bryant while under contract with Mattel
- MGA appealed
In 2002
- MGA Entertainment first introduced Bratz Dolls
- Mattel lost profits
In 2004
- Mattel sued MGA for patent infringement
Are they too similar?