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Step Flow of Influence
✳✱*
Mavens
WOM
Word of Mouse
Connectors
Salesman
Opinion leader – a person who is frequently able to influence others’ attitudes or behaviors.
Active Minds
Activists
Impact
Trendsetters
Connected
A snippet of cultural information that spreads person to person until eventually it enters the general consciousness.
Information power: one’s control over the flow of and access to information
Social Networks are a set of socially relevant nodes connected by one or more relations
Social Community
Social Capital
FLOWS
4 Elements of SNS Participation
The exchange of resources, influence among members in the network
Accumulated resources whose value flows to people as a result of their accesses to others
Nodes-members of the network.
Social Capital Types
Bonding
Klout
A measure of your social capital
A group of people who come together for a specific purpose, who are guided by community policies, and who are supported by Internet access that enables virtual communication.
Prescence
Participation
Conversation
Democracy
Social
Objects
Standard
of
Behavior
Core ties – those people with whom we have very close relationships.
Significant Ties- those individuals with somewhat
close connections,
but less so than core ties.
Weak ties – those individuals with whom your relationship is based on superficial experiences or very few connections.