Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

It was probably the Bible printed in

Germany by Johannes Gutenberg in 1440.

Would the written word threaten oral public discussion and vigorous debate as Socrates feared? People would not have to remember information from memory and thereby weaken their minds! Also, what would happen if the common folk could read the Bible and other things for themselves?

Be sure to check out the effects of the Reformation in your textbook.

Oral Era

Socrates used public dialogues and debates to

communicate ideas. He was concerned that

writing would weaken people's minds. Can you imagine why? (Some hints come later.)

Tribal story tellers, poets, singers, and teachers pass

knowledge over the generations by word of mouth.

This includes folklore, myths, songs, and stories.

Has your family passed on any stories orally to the next generation? ( If not, maybe you should try it an your next gathering.)

Electronic Era

Now it's your turn!

The telegraph (developed in 1840s) transmits messages instantaneously over a wire. Information can be bought and sold as a commodity. Imagine the implications for military, political, and commercial enterprises.

This is cool. Type in a message to see and hear it in Morse Code.

http://morsecode.scphillips.com/jtranslator.html

The transatlantic cable (1860s) was laid across the floor of the Atlantic. Information can now be received without waiting on a ship to arrive.

The wireless telegraph (later named radio) was another milestone. Imagine the lonely wireless operator who is accustomed to only hearing Morris Code suddenly hears a voice in his earphones! Could it be God talking? (Soon you'll learn what the first voiced message transmitted by wireless was.)

Film, television, and cell phones also usher in the electronic era.

Weekly discussion/collaboration...

Use the 5 step Media Literacy Process (used throughout your textbook) to analyze what's Postmodern about this advertisement...

or this music video/advertisement...

or feel free to apply the 5 steps to your own Postmodernist example of media. (Just be sure to record the link to your example so we all can see.)

Questions to help you get started are listed under week 1 discussion/collaboration.

Are we in a Postmodern World?

A Few Characteristics...

  • pop culture is elevated to high culture status
  • high culture is devalued
  • hierarchy in various forms is opposed
  • parody, satire, irony, and paradox are embraced
  • culture is recycled--retro is good, old becomes new
  • scientific reasoning and logic are distrusted
  • real and fantasy are blurred
  • anything goes attitude--elements are fragmented; unrelated elements are mashed together
  • feels spontaneous, variable, nonlinear, multidimensional

Eras in Communication

a brief introduction

Lady Gaga, revered artist

Modern architecture using classical element in unexpected way

Examples of Postmodernism

Andy Warhol's pop art

a formal t-shirt

  • The Beetles, Jimi Hendrix, Michel Jackson, or Lady Gaga are elevated to the status (or above the status) of Mozart and Beethoven
  • A sports drink flavor that doesn’t exist naturally (wild ice zest berry)
  • Photoshoped pictures
  • Plastic Christmas trees that look real
  • Disney World and Los Vegas where fakes or copies are common (Experience fake Africa in Wild Kingdom or fake Venice at the Venetian. )
  • Reality TV that is more staged than real
  • News satire programs (e.g., The Daily Show , Saturday Night Live, Full Frontal, The Late Show) are viewed as real news
  • Pop culture references pop culture. For example, characters on one TV show appear on or are referenced by another TV show (e.g. Homer Simpson appears on Family Guy or a pop song that refers to a TV show)
  • Nostalgia is cool (tie dyed t-shirts, 60s furniture designs, Elvis Presley, The Brady Bunch, anything retro or vintage)
  • Parodies of the President, Mr. Rogers, Martha Stewart, Lost, etc. on YouTube.
  • Mash classical music with a brutal killing or turn Hello Kitty into pornography.

Mickey's bedroom

John Travolta in Hairspray

And what's this Age of Convergence?

There are two definitions...

1. Media content merges across various platforms changing the way we consume media (e.g., news is found not just in newspapers, but also on Facebook, Twitter, MSNBC, or wherever through computers, smartphones, smart TVs, and tablets).

2. A business model where various media holdings are consolidated under one corporate umbrella (e.g., Disney has holdings in film, TV, music, theme parks, cruise lines, etc.)

Use your arrow keys to move forward or backward. You can also click on images that you would like to see closer.

Digital Era

Digital information is encoded using electronic signals (on or off) that are represented as zeros or ones (binary system). These are then decoded into pictures, text, voice, music, etc.

Here's a cool translator where you can type in a message to be encoded using the binary system.

http://www.convertbinary.com/

We'll study much more about the personal and cultural effects of constantly being connected everywhere we go.

Written Era

Examine the evolution of the alphabet from Egyptian to Phoenician to Greek to Latin. Click on this link to explore. http://ixoloxi.com/alphabet/heb2grk.html

So, what was the first mass produced book?

Early written communication served the ruling classes. Working people were largely illiterate.

This is an example of a printed page using movable type, but is still hand-decorated..

Here's an example of an "illuminated" page that is written and decorated by hand.

CONTROVERSY!

Learn more about creating dynamic, engaging presentations with Prezi