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Marketing Research Examples

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AC

Audra Congress

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Easterby Smith Management Science Examples?

Marketing Research Examples

Ethnography Examples

1936 Literary Digest Poll

  • Changed polling
  • Predicted Landon would win US election instead of FDR
  • Samples was pulled from telephone directories, club directories magazine subscribers
  • Sampling bias towards middle and upper class families
  • Only affluent owned phones in those days
  • Ignored the unemployed who are not on club lists
  • 10 million voters polled
  • 2.4 million sample size
  • Suffered from selection bias and nonresponse bias
  • Selection bias already discussedd
  • non response bias - 75% of those polled didn't respond

Campbell's Hipster Soup

Fan Behavior - Fanthropology

Chuck Vila Studied hipster food truck culture in Austin, San Fran and and Portland

Seymore Powell Agency

Ford Pick Up Trucks

Survival Jackets

Harley Davidson Paper

Researcher immersed himself in the Harley Davidson Riding Culture

Saw how culture was constructed

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