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Logos, Ethos, Pathos Intro
1
Transcript
argument that appeals to logic
argument based on the reputation of a person or expert
a doctor endorsed medicine or celebrity endorsement
argument based on emotion
- Get into groups of two-three.
- Using commercials or print ads that you have seen, think of one example of :
- logos
- ethos
- pathos
- and write a short description.
Example:
Pathos: The ASPCA commercial in which the sad song is playing and they show abused animals uses pathos because they play on viewers' emotions to compel them to give money.
1/23 Homework:
View at least three new commercials at home and take note of:
- product or service being advertised
- use of logos, ethos or pathos (Be specific and be sure to explain HOW each is used.)
Which appeal is this?
heartwarming, tearjerking, or funny moments
Pathos
1/23 Classwork:
Which appeal is this?
statistics, arguments with proof, lists of features
Ethos
Which appeal is this?
Logos
Which appeal is this?
Persuasive Appeals
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