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Team Andrews
Transcript
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...For the next team
In Summary
- Continue with a focused differentiator approach
- Markets will continue to grow
- Take advantage of seller's market while it lasts
- Prepare for industry capacity to rise
- Automate, automate, automate!
- Especially in low end and traditional
- Continue aggressive TQM strategy
- Max all to 100%
- Always kept with our strategy
- Never gave up after emergency loan
- Drove seller's market and exploited it
- Repositioned our strategies when necessary
- Executed our mission and goals
- We made some mistakes and learned from them
- Started everlasting friendships
Repositioning
- Changed from broad differentiators to focused differentiators.
- The market determined it would not be advantageous
- High-end, Size, and Performance,
- Highest growth rates
- No dominant company
Matt Lane: CEO
Brian McKenna: CFO
Cheria Widjaja: VP Marketing & Production
Kevin Sorota: VP Human Resources & TQM
Doing it Again
Repositioning
- Ideal position from round one
- Borrow early
- Low-end and Traditional
- Increase automation to increase CM
- High-end, Performance, and Size
- Continue current strategy
- Originally, we wanted to slowly sell off Traditional and Low End completely
- Changed strategy responding to Ferris
- Decided to keep them
- Charge max
- Invest minimally
- HUGE risk; potential $80,000,000 deficit
Tactical Decisions
Cut capacity for Traditional and Low End early
Charged max price for Traditional and Low End
Cut extra money to these sections
(sales/promo/positioning)
Increased capacity in focus segments early
Hit ideal positions in focus segments
High MBTF in focused segments
Competitive pricing strategy
Financial Snapshot
Team Vision
To produce the industry's most innovative electronic lasers, pushing our products to the edge of the fastest growing segments. To reduce significantly the competition's positioning in these markets, leading Team Andrews to be the dominant company in these segments that represent the future of the industry.
Financial Snapshot
Mission Accomplished
Core Values
Stock and Market Share
Financial Snapshot
Andrews is Happy to Announce a Closing Stock Price of $210.15
S.W.O.T. Analysis
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