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The tub spins several revolutions one direction, stops (clothes continue), then spins several revolutions in the reverse direction.

Less wear and tear on clothing, fewer missing buttons, less stretching and balling.

I can only wash 6 pair of my husband's jeans; any more will wrinkle the load. Angela S. - Maytag Bravos

Reduces tangling, resulting in less wrinkles.

"I don't want to fill (the tub) to where they tell me because clothes stick up out of water." Liz G. - GE Profile

The Immersion Care™ Action fully immerses clothing in a detergent enriched water solution.

"If this machine is designed to use less water, then I am concerned with overloading, not having or getting enough detergent (on clothes) to clean." Janet G. - Maytag Bravos

Quickly & fully immerses clothing in a detergent enriched water solution.

"I don't know if the lack of suds and low water is enough to clean - I need tangible proof." Liz G. - GE Profile

The WaterFall™ Wash jets work with the Immersion Care™ Action to immerse the clothing in water and detergent eliminating dry spots in clothing and maximizing cleaning action.

Prevents the washer from moving or shutting off due to unbalanced loads.

Frigidaire Affinity® HE Top Load with the Immersion Care™ Action moves water through the clothes and rolls clothes over for effective cleaning with virtually no tangling.

GE uses the mechanical action of a ‘mini-agitator’ and zero tub action to attempt to roll clothing over.

Fisher Paykel also turns the tub, watch the colored cloths that show wash action that does not roll the clothes as effectively as Frigidaire.

Whirlpool uses a ‘mini-agitator’ similar to GE and has some tub movement due to torque, but does not effectively roll the clothes.

Thank you!

HE Top Load Washers & Dryers

Importance

of Top Load Washer Features/Attributes

Which washer

looks more effective?

Top 2 Box

(Very Important/Somewhat Important)

Consumer Insights

6

Top

WaterFall™ Wash jets effectively mix and disperse a detergent enriched water solution on the clothing during the first minutes of the wash cycle!

8

2011

HE Top Load

Innovations

High pressure fill with rotating drum evenly and quickly saturates clothing before entering the wash cycle.

Freshwater Rinse™

2010 Ethnography Study

Water bypasses the soap dispenser during fill and rinse, so clothes are rinsed with water free of detergent residue.

25%

of households have a family member with a skin allergy

Consumers Say Cleaning is Critical

(A&U Research)

5

What is

How Does

Work

Frigidaire Affinity is:

DuraMotion™ Tub

with Lifetime Warranty

\

Gentle

Agitator

O

Load Tangling Results of Three Top Load Washer Competitors

Utilizes Front-Load Wash Technology

Improves Wash Performance

Lifetime Tub Warranty +

10 Year Motor Warranty

1. Cleaning Performance

2. Capacity

3. Reliability

4. Easy to Use

5. Price/Budget

6. Gentle on Clothes

1. Best Cleaning in its Class

2. Cleans Larger Loads Better

3. Most Reliable Brand

4. Designed from Consumer Insight

5. Targeted at OPP of HETL

6. Most Gentle in its Class

Why

  • Impervious to rust and chipping
  • Seamless constructing prevents snagging
  • Impact resistant, so it will not dent
  • Drum is lighter weight, so there is less stress on the machine
  • Resistant to chemicals
  • Lasts Longer
  • Recyclable

Parabolic Motion

Claim:

Best Cleaning Top Load Washer in its Class

  • New, exclusive wash technology
  • Best in Class Cleaning
  • Exceptional clothes care

Creates parabolic motion, more effectively rolling clothing over ensuring all sides of fabric are clean.

Purpose of the molded tub is to aid in the cleaning process!

Dry clothes won’t get clean!

Clothes won’t get clean if they’re floating on top of water!

Claim:

Best Cleaning Top Load Washer in its Class

Powerfully moves water through the clothing for more effective & gentle results

  • Built on a new line in our modern facility
  • Phase II to include stainless tubs, larger capacities, and new features

A rapid river will clean better than a stale pond!

Washer Features

Load Size

Water Level

Benefits

?

What Does it Do

  • Consumer never has to rearrange out-of-balance loads by hand
  • Quiet operation
  • No ‘walking’ or shaking
  • Washer won’t shut down

Most consumers have the perception that to achieve cleaning in a washer the clothes need to be covered by water and the detergent needs to be sudsy.

  • "I don't know if the lack of suds and low water is enough to clean - I need tangible proof." Liz G. - GE Profile To compensate she uses the Super Size load setting because she wants the water high
  • "I don't want to fill (the tub) to where they tell me because clothes stick up out of water." Liz G. - GE Profile
  • "It (not having a choice of water levels) really made me mad at first. It bothers me a lot. I hate that I can't adjust the water level." Janice W. - Whirlpool Cabrio
  • "If this machine is designed to use less water, then I am concerned with overloading." Janet G. - Maytag Bravos

Research revealed that most consumers do not follow manufacturers' directions in terms of load size, leading to underutilization of capacity.

  • "If this machine is designed to use less water, then I am concerned with overloading, not having or getting enough detergent (on clothes) to clean." Janet G. - Maytag Bravos
  • "I don't load it too full because it doesn't clean as well." Kendall B. - Fisher Paykel Aqua Smart

Consumers create many small to medium loads which is why they do not fill the tub to capacity.

Fear of water spills and/or damaging washer

  • "I'm not going to stuff it in if I know that I'm going to do another load, so why push it." Janice W. - Whirlpool Cabri
  • Increased capacity on washers and dryers
  • Updated aesthetics including new front panels, modern controls & consoles, lids, and doors for washer and dryer
  • Plus new features!

Consumer won’t find a load of clothes sitting in a tub of water

Vibration Control System

Frigidaire’s tripod suspension system rests on a one-piece Teflon® “glide ring”, resulting in a smooth, quiet washer.

Other Key Statements

  • I can only wash 6 pair of my husband's jeans; any more will wrinkle the load. Angela S. - Maytag Bravos
  • She also noted she was told on the sales floor the washer would hold much more clothes than her current washer. After filling it to the recommended fill height it tends to not get the load wet, let alone clean, and makes a grinding noise that she has noticed but not acted on. Chris L. - GE Profile
  • I don't like to fill them up all the way because the clothes need to be submersed in water to be cleaned effectively." Zepur T. - Whirlpool
  • Grossly undersized capacity. Janet G. - Maytag Bravos

Top

Line

Dry Option

Energy

Saver Option

(Available on Step 3 & 4 Dryers)

200 CFM

(Available on Step 3 & 4 Washers and Dryers)

  • Uses the industry leading blower to dry the clothing without heat!!
  • Available on Delicates, Casual, and Mixed Load Cycles
  • Saves up to energy versus a normal dry cycle!!
  • Competitors with Comparable Option:

Temperature of the wash and dry cycles

50%

NONE

Competitive Comparison

Time to the washer spin cycle to improve MEF and drying time/energy

5

Consumer Reviews

55%

Savings Target

Allergen Reduction Cycle

(35% washer/20% dryer)

Uses high heat to kill and remove common household allergens.

Available on dryer models 3033 and 4044.

No other manufacturer offers Allergen Reduction in the dryer.

Specialty

Cycles

Step 1 & 2

Washers and Dryers

Step 3

Washers and Dryers

  • Whitest Whites
  • Quick Wash
  • Silk/Wool
  • Jeans
  • Refresh
  • Kids Wear
  • Allergen
  • Jeans
  • Whitest Whites
  • Quick Wash
  • Refresh
  • Eco Normal

Dryer Features

Consumer

Feedback

TimeWise™

Technology

Dry time = Wash time

NEW

$499 MAP

$549 MAP

Washer

Dryer

Washer

Dryer

FAHE1011MW

FARE/G1011MWS

FAHE2022MW

FARE/G2022MW

Laundry Center

Feature Names

  • 7.0 Cu. Ft. Capacity
  • 5 Cycles (Normal, Heavy Duty, Delicates, Time Dry, Casual)
  • Wrinkle Release Option
  • Electronic knobs
  • 5 LED cycle status lights
  • 4 Temperature Selections
  • Drum Capacity: 3.4 Cu. Ft. DOE
  • 7 Cycles (Normal, Heavy Duty, Delicates, Rinse/Spin, Bulky/Bedding, Presoak, Casual)
  • Electronic knobs
  • 4 Temperatures Selection
  • 5 LED cycle status lights
  • Adaptive Fill
  • 600 RPM
  • Energy Star
  • 7.0 Cu. Ft. Capacity
  • 7 Cycles including 2 Specialty Cycles (Towels and Bulky/Bedding) with Wrinkle Guard and Shrink Guard options
  • Electronic knobs
  • Incandescent drum light
  • 5 Temperature Selections
  • 5 LED Cycle status lights
  • Estimated time remaining digital display
  • Drum Capacity: 3.4 Cu. Ft. DOE
  • Energy Star Tier 3
  • Sound Silencer Package
  • 9 Cycles including 2 Specialty Cycles (Quick Wash and Eco Normal)
  • Electronic knobs
  • Option for 3 soil levels
  • Fabric Softener dispenser
  • Estimated time remaining digital display
  • 5 LED cycle status lights
  • Adaptive Fill
  • 700 RPM

More Cycles

New Specialty Cycles

Fresh Water Rinse

$1,199 LC

FFLE/G2022MW

$1,099 MAP LC

FFLE/G1011MW

New Motor Control System

Line Logic

Full Electronic Interface

New Front Panel and Console Styling

VSCU1 Global CIM Motor Control

WASHER FEATURES

DRYER FEATURES

WASHER FEATURES

DRYER FEATURES

  • 5.5 Cu.Ft. Capacity
  • 5 Cycles including Normal, Heavy Duty, Delicate, Casual and Time Dry
  • 3 Temperature Selections
  • 5.5 Cu.Ft. Capacity
  • Sound SilencerPlus Package
  • 7 Cycles including 2 Specialty Cycles (Cotton Towels, Refresh)
  • 4 Temperature Selections
  • Drum Capacity: 3.0 DOE
  • 7 Cycles including Normal, Heavy Duty, Delicate, Rinse/Spin, Casual, Soak/Presoak and Bulky/Bedding
  • 3 Temperature Selections
  • Infinite water level option
  • 620 RPM
  • Drum Capacity: 3.3 DOE
  • Sound SilencerPlus Package
  • 7 Cycles including 2 Specialty Cycles (Eco-Normal and Whitest Whites)
  • Eco Rinse
  • 5 Temperature Selections
  • Adaptive fill
  • 700 RPM

$649 MAP

$599 MAP

Washer

Dryer

2011 DOE w/ E-Star Model option

Utilize Current 5.5 Dryer

Washer

Dryer

FAHE4044MW

FARE/G4044MW

FAHE3033MW

FARE/G3033MW

FFLE2022MW$1199 MAP

FFLE1011MW

$1099 MAP

Dryer

  • 7.0 Cu.Ft. capacity
  • Framed glass door
  • Stainless Steel drum
  • 9 Cycles including 4 Specialty Cycles (Towels, Bulky Bedding, Jeans, Refresh) with Wrinkle Guard and Shrink Guard options
  • Electronic knobs
  • Incandescent drum light
  • Estimated time remaining digital display
  • 5 LED cycle status lights
  • Energy Saver
  • NSF® certified to sanitize
  • 7.0Cu.Ft. capacity
  • Glass door
  • Stainless Steel drum
  • 11 Cycles including 5 Specialty Cycles (Towels, Jeans, Allergen, Kids Wear,
  • Refresh,) with Wrinkle Guard, Shrink Guard and Line Dry Options
  • Electronic buttons
  • Incandescent drum light
  • Energy Saver option
  • Allergen option
  • NSF® certified to sanitize
  • 5 LED cycle status lights
  • Delay Start up to 12 hour
  • + 9 Cycle Positions – 6 Cycle
  • Moisture Sensor
  • + 4 Temps
  • + 3 Dryness Levels
  • Painted Drum Back
  • 3 knob dryer
  • +EOC Signal (on/off)
  • 7 Cycle Positions -4 cycle
  • Auto Dry
  • 3 Temps
  • painted drum back
  • 2 knobs dryer
  • No EOC signal
  • Drum Capacity: 3.4 Cu. Ft. DOE
  • Framed glass window lid
  • Energy Star
  • Sound Silencer 2 Plus Package
  • 12 Cycles Including 5 Specialty Cycles
  • (Eco-Normal, Whitest Whites, Quick, Drain/Spin, Jeans)
  • WaterFall™ Wash
  • Electronic knobs
  • 30 Minute Quick Wash Cycle
  • Option for 5 soil levels
  • Stain treat option
  • Fabric Softener dispenser
  • Estimated time remaining digital display
  • 5 LED cycle status lights
  • Infinite water level option
  • 750 RPM
  • Drum Capacity: 3.4 Cu. Ft. DOE
  • Framed glass window lid
  • Sound Silencer Premium Package
  • Energy Star
  • 14 Cycles Including 8 Specialty Cycles (Eco-Normal, Whitest Whites, Quick, Drain/Spin, Jeans, Kids Wear, Wool)
  • Electronic buttons with LED lights to highlight selection
  • 25 Minute Quick Wash Cycle
  • WaterFall™ Wash
  • Fabric Softener dispenser
  • Energy Saver option
  • Interior drum light
  • Option for 5 soil levels
  • Stain Treat option
  • Up to 12 hour delay start
  • 5 Spin Level Selections
  • Estimated time remaining digital display
  • 5 LED cycle status lights
  • Infinite water level option
  • 800 RPM

Washer

  • 3.0 cu. ft. DOE Tub
  • 7 Cycles
  • 3 Temps
  • 620 Final RPM
  • 2 knob washer
  • + 3.3 cu.ft. DOE Tub
  • + E-Star
  • + 12 Cycles
  • + 5 Temp ATC
  • Fabric Softener
  • + 700 Final RPM
  • 3 knob washer
  • No EOC Signal
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