Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

RESEARCH

Mars is part of an oligopolistic market, so it has the power to do research and dispose of the costs involved.

The company aims to use first natural and eco-sustainable materials, were born:

ECONOMIC OF SCALE

Cocoa market is OLIGOPOLISTIC

Indeed:

WFP (World Food Programme)

The average cost of Mars products is decreasing depending on the production level.

GAIN (Global Alliance for Improved Nutrition)

1

There are few multinationals which operating

in the cocoa market (Mars, Nestlé and Mondelez)

PACA (Partnership for Aflatoxin Control in Africa)

2

These companies produce similar products

that intersect with each other.

(in factory production, March, uses a mounting chain with many "levels")

There are inbound and outbound barriers

3

The causes are fixed costs about:

1) Technical factors

2) Specialization

3) Research and marketing

MARKETING CODE

Mars promotes a very clear marketing code that it plans to:

(the mars uses very large installations for both their efficiency and to reduce the cost of the single product)

4

There are economic scale, research and development and marketing code

1

Do not turn over advertisements to children under 12 as they are unable to understand their persuasive intent

There is a control of essential inputs

5

2

Update the marketing code every three years

3

Give parents all the information they need

(due to the research and development policy on Mars's resources and marketing policy employing a large number of experts, Mars invests considerable capital.)

4

Conform to the international code and test it

5

To ensure products superior to competitive ones

STRATEGIC BARRIERS

Vs

Input control: Mars is paying close attention to financial, human, material and immaterial resources to maintain high standards in order to win the competition.

Human resources

Material and

immaterial resources

The products are packed with high quality raw materials.

Mars employees are known as associates because everyone has the freedom to take responsibility and ownership of work.

Mars handles the products in a quality packaging, to have the best for longer-lasting freshness and to prevent food from spoiling

Mars wants to give the necessary support to its associates to build a successful future, indeed, its constant commitment to the growth and development of his staff.

TECHNOLOGICAL BARRIERS

To compete in a global market, the company must have a large number of state-of-the-art machinery

ECONOMIC BARRIERS

1

In recent decades, cocoa does not meet the global demand, so multinationals invest heavily in producing countries.

In particular, Mars machinery is highly specialized, so in the future it will encounter many difficulties in selling them.

2

There are fixed costs that relate to salaries, rent of establishments and machinery that do not end with exit from the market.

There are different types of barriers that a company needs to assess if it wants to break into new market, in our case in the cocoa market.

INSTITUTIONAL BARRIERS

STRATEGIC BARRIERS

REFERENCES :

http://www.mars.com/global/doing-our-part/marketing-principles/promoting-responsible-behavior

http://www.mars.com/global/careers/work-at-mars/learn-grow

http://www.mars.com

There are standards and regulations on the products that must be respected and the business requirements that are required for entering a new market.

Aversa Anna

Battiniello Federica

Capuano Ilaria

Carannante Antonella

Confuorto Simona

Multinationals want to deter other companies from entering the market by adopting :

competitive prices,

prohibition strategies,

expanding their product range

(by protecting them with patents

that prevent plagiarism)

Learn more about creating dynamic, engaging presentations with Prezi